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Research article

First published 2025-3

A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces

Madhu Viswanathan, Arun Sreekumar, Saravana Jaikumar [...]

Journal of Macromarketing

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Research article

First published 2021-5

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar [...]

Journal of Marketing

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Research article

First published 2009-4

Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau [...]

Journal of Public Policy & Marketing

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Research article

First published 2021-4

A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania

Madhubalan Viswanathan, Sara Baskentli, Samanthika Gallage [...]

Journal of Public Policy & Marketing

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Research article

First published 2005-08

Shopping [for] Power: How Adult Literacy Learners Negotiate the Marketplace

Julie L. Ozanne, Natalie Ross Adkins, Jennifer A. Sandlin

Adult Education Quarterly

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Research article

First published 2024-4

The Problematics of Being an Ethical Consumer in the Marketplace: Unpacking the Concept of Ethical Consumer Literacy

Eleni Papaoikonomou, Matías Ginieis, Amado Alarcón Alarcón

Journal of Public Policy & Marketing

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Research article

First published 2017-6

Affect,empathy,and engagement: Reading African conflict in the global literary marketplace

Madhu Krishnan

Literature,Critique,and Empire Today

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Book review

First published 2018-11

Duncan White,Nabokov and His Books: Between Late Modernism and the Literary Marketplace

Michael Rodgers

Literature & History

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Research article

First published 2014-6

Introduction to the Special Issue on Subsistence Marketplaces

Madhu Viswanathan, Clifford J. Shultz, Srinivas Sridharan

Journal of Macromarketing

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Research article

First published 2005-12

Critical Consumer Education: Empowering the Low-Literate Consumer

Natalie Ross Adkins, Julie L. Ozanne

Journal of Macromarketing

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