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1-10 of 693 results for marketing-mix effectiveness

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Select article: The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

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Research article

First published 2017-1

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu, Krista J. Li, Haipeng (Allan) Chen [...]

Journal of Marketing

Select article: Measuring Sales Effects of Some Marketing Mix Variables and Their Interactions

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Research article

First published 1976-11

Measuring Sales Effects of Some Marketing Mix Variables and Their Interactions

V. Kanti Prasad, L. Winston Ring

Journal of Marketing Research

Select article: Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

Open access

Research article

First published 2021-10

Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

Jong Ho Lee, Heejun Park

Sage Open

Select article: Differences in the effects of China’s new energy vehicle industry policies on market growth from the perspective of policy mix

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Research article

First published 2021-5

Differences in the effects of China’s new energy vehicle industry policies on market growth from the perspective of policy mix

Yongqing Xiong, Shufeng Qin

Energy & Environment

Select article: An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach

Open access

Research article

First published 2026

An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach

Katrijn Gielens, Jan-Benedict E.M. Steenkamp

Journal of Marketing

Select article: The moderating effect of technology turbulence on the relationships between e-marketing mix and customer satisfaction for electronic information services

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Research article

First published 2025-12

The moderating effect of technology turbulence on the relationships between e-marketing mix and customer satisfaction for electronic information services

Maha Elfadel, Roslina Othman, Nik Hziman Nik Mat [...]

Journal of Librarianship and Information Science

Select article: Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand

Open access

Research article

First published 2020-8

Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand

Kristopher O. Keller, Inge Geyskens, Marnik G. Dekimpe

Journal of Marketing Research

Select article: Welcome to My Home! An Empirical Analysis of Airbnb Supply in US Cities

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Research article

First published 2019-11

Welcome to My Home! An Empirical Analysis of Airbnb Supply in US Cities

Yang Yang, Zhenxing (Eddie) Mao

Journal of Travel Research

Select article: The Long-Term Effect of Marketing Strategy on Brand Sales

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Research article

First published 2010-10

The Long-Term Effect of Marketing Strategy on Brand Sales

M. Berk Ataman, Harald J. Van Heerde, Carl F. Mela

Journal of Marketing Research

Select article: Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

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Research article

First published 2019-11

Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

Mihir Dash, Kshitiz Sharma

Journal of Creative Communications

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