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Articles (203)

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1-10 of 203 results for marketing-mix activities

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Select article: Student Attitudes toward Marketing Mix Activities in the Large Class Environment

Retricted access

Research article

First published 1992-12

Student Attitudes toward Marketing Mix Activities in the Large Class Environment

Daniel D. Butler, J. Ford Lauimer

Journal of Marketing Education

Select article: What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Retricted access

Research article

First published 2013-3

What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?

Ofer Mintz, Imran S. Currim

Journal of Marketing

Select article: Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

Open access

Research article

First published 2021-10

Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

Jong Ho Lee, Heejun Park

Sage Open

Select article: Mixing apples with oranges? Partisanship and active labour market policies in Europe

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Research article

First published 2013-2

Mixing apples with oranges? Partisanship and active labour market policies in Europe

Tim Vlandas

Journal of European Social Policy

Select article: Re-Thinking and Re-Tooling the Social Marketing Mix

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Research article

First published 2012-5

Re-Thinking and Re-Tooling the Social Marketing Mix

Ross Gordon

Australasian Marketing Journal

Select article: Strategies for the Social Marketing Mix: A Systematic Review

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Other

First published 2010-12

Strategies for the Social Marketing Mix: A Systematic Review

Nadina Raluca Luca, L. Suzanne Suggs

Social Marketing Quarterly

Select article: Marketing Control and Export Success: An Exploratory Study of Exporting Firms in the People's Republic of China

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Research article

First published 2001-08

Marketing Control and Export Success: An Exploratory Study of Exporting Firms in the People's Republic of China

Gabriel Ogunmokun, Ling-yee Li

Global Business Review

Select article: A Customer Satisfaction Approach to Introducing Physical Distribution in the Principles of Marketing Course

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Research article

First published 1990-04

A Customer Satisfaction Approach to Introducing Physical Distribution in the Principles of Marketing Course

Charles S. Sherwood, Richard D. Nordstrom

Journal of Marketing Education

Select article: A Customer Satisfaction Approach to Introducing Physical Distribution in the Principles of Marketing Course

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Research article

First published 1988-04

A Customer Satisfaction Approach to Introducing Physical Distribution in the Principles of Marketing Course

Charles S. Sherwood, Richard D. Nordstrom

Journal of Management Education

Select article: Response Modeling with Nonrandom Marketing-Mix Variables

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Research article

First published 2004-11

Response Modeling with Nonrandom Marketing-Mix Variables

Puneet Manchanda, Peter E. Rossi, Pradeep K. Chintagunta

Journal of Marketing Research

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