Traditional presentations ofphysical distribution in a principles of marketing course commonly focus on the activities of distribution without effectively
integrating them into the marketing mix. This article offers instructors an integrative framework for presenting physical distribution activities as a means of achiev ing desired levels of customer service and ultimately customer satisfaction.
Get full access to this article
View all access options for this article.
References
1.
Bartels, Robert
(1976), "
Marketing and Distribution Are Not Separate
," The International Journal of PhysicalDistribution Management (Winter),
22-29
.
2.
Bowersox, Donald J.
,
David J. Closs
, and
Omar K. Helferich
(1986), Logistics Management,
New York: MacMillan Publishing Company
, pp. 92-98.
3.
Heskett, James L.
,
Robert M. Ive
, and
Nicholas A. Glaskowsky , Jr.
(1973), Business Logistics ,
New York: Ronald Press
, pp. 233-37.
4.
Hutchinson, William
and
J.F. Stolle
(1968) "
How to Manage Customer Service
," Harvard Business Review (November, December),
85-96
.
5.
LaLonde, Bernard J.
and
Paul H. Zinszer
(1976), Customer Service: Meaning and Measurement,
Chicago : National Council of Physical Distribution
.
Perreault, William D.
and
Frederick A. Russ
(1974), "
Physical Distribution Services: A Neglected Aspect of Marketing Management
," MSU Business Topics, 22 (Summer),
40
.
8.
_ ( 1976), "
Physical Distribution Service in Industrial Purchase Decisions
," Journal of Marketing, 40 (April),
8
.
9.
Schneider, L.F.
(1985), "
New Era in Transportation Strategy
," Harvard Business Review, 63 (MarchApril),
118-27
.
10.
Voorhees, Roy Dale R.Kenneth Teas
,
Benjamin J. Allen
, and
Earl T. Dinkler
(1988), "
Changes in the Marketing - Logistics Relationship
," Journal of Business Logistics, 9,
34-50
.
