Sage Journals: Discover world-class research

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Research article

First published 2020-9

The Firm Value and Marketing Intensity Decision in Conditions of Financial Constraint: A Comparative Study of the United States and Latin America

Walter Palomino-Tamayo, Juan Timana, Julio Cerviño

Journal of International Marketing

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Research article

First published 2020-12

Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

Shalini Nath Tripathi, Dheeraj Misra, Masood Siddiqui

Global Business Review

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Research article

First published 2014-5

Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States,Germany,and China

Christian Homburg, Josef Vollmayr, Alexander Hahn

Journal of Marketing

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Research article

First published 2008-6

If Financial Market Competition is Intense,Why are Financial Firm Profits so High? Reflections on the Current 'Golden Age' of Finance

James Crotty

Competition & Change

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Research article

First published 2008-6

If Financial Market Competition is Intense,Why are Financial Firm Profits So High? Reflections on the Current ‘Golden Age’ of Finance

James Crotty

Competition & Change

Open access

Research article

First published 2024-9

Consequences of Marketing Asset Accountability—A Natural Experiment

Peter Guenther, Miriam Guenther, Bryan A. Lukas [...]

Journal of Marketing

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Research article

First published 1993-7

Venturing into Foreign Markets: The Case of the Small Service Firm

M. Krishna Erramilli, Derrick E. D'Souza

Entrepreneurship Theory and Practice

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Research article

First published 1989-4

The Effect of Distance Metric on the Degree of Spatial Competition between Firms

G Rushton, J-C Thill

Environment and Planning A: Economy and Space

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Research article

First published 2001-4

Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility

Rajdeep Grewal, Patriya Tansuhaj

Journal of Marketing

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Research article

First published 2024-12

Untangling the Influence of Corporate Sustainability on Export Intensity: The Moderating Role of R&D Intensity

Mine Aksoy, Mustafa K. Yilmaz, Ismail Golgeci [...]

Journal of International Marketing

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