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Research article

First published 2012-4

Markets of the Poor: Opportunities and Limits

Aneel Karnani

International Journal of Rural Management

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Research article

First published 2016-3

The Persistence of Working Poor Families in a Changing U.S. Job Market

Richard J. Torraco

Human Resource Development Review

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Research article

First published 1995-02

Marketing and the Poor

LINDA F. ALWITT

American Behavioral Scientist

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Research article

First published 2016-3

Conceptualizing non-voluntary anti-consumption: A practice-based study on market resistance in poor circumstances

Hanna Leipämaa-Leskinen, Henna Syrjälä, Pirjo Laaksonen

Journal of Consumer Culture

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Research article

First published 2018-12

The dilemma between the pro-market and the pro-poor local economic development approaches in the democratic South Africa: Theoretical perspective

Themba Lukhele, Thanyani Madzivhandila

Local Economy: The Journal of the Local Economy Policy Unit

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Research article

First published 2013-9

What have markets ever done for the poor?

Luis Araujo

Marketing Theory

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Research article

First published 2009-4

Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments

Nicholas J.C. Santos, Gene R. Laczniak

Journal of Public Policy & Marketing

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Research article

First published 2012-10

Enhanced Market Practices: Poverty Alleviation for Poor Producers in Developing Countries

Kevin McKague, Christine Oliver

California Management Review

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Research article

First published 2006-4

Behavioral Economics and Marketing in Aid of Decision Making among the Poor

Marianne Bertrand, Sendhil Mullainathan, Eldar Shafir

Journal of Public Policy & Marketing

Open access

Research article

First published 2024-4

Agricultural Producer Markets in the Maldives: How Poor Market Connectivity Between Farmers and the Markets can be Enhanced

Paul Arthur Van Driessche

International Journal of Rural Management

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