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Articles (55)

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1-10 of 55 results for marketing science utilization

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Select article: The uses of marketing theory: Constructs,research propositions,and managerial implications

Retricted access

Research article

First published 2005-06

The uses of marketing theory: Constructs,research propositions,and managerial implications

Joep P. Cornelissen, Andrew R. Lock

Marketing Theory

Select article: Threats to the scientific status of experimental consumer psychology

Retricted access

Research article

First published 2014-12

Threats to the scientific status of experimental consumer psychology

Edward F. McQuarrie

Marketing Theory

Select article: The advent of upstream direct marketing and the question of customer loyalty

Retricted access

Research article

First published 1987-2

The advent of upstream direct marketing and the question of customer loyalty

Daniel Tixier

Journal of Interactive Marketing

Select article: Case Research in Marketing: Opportunities,Problems,and a Process

Retricted access

Research article

First published 1985-5

Case Research in Marketing: Opportunities,Problems,and a Process

Thomas V. Bonoma

Journal of Marketing Research

Select article: Behavioral Science Tools to Strengthen Energy & Environmental Policy

Free access

Case report

First published 2017-4

Behavioral Science Tools to Strengthen Energy & Environmental Policy

Erez Yoeli, David V. Budescu, Amanda R. Carrico [...]

Behavioral Science & Policy

Select article: Electric Power Industry: Operational and Public Policy Challenges and Opportunities

Open access

Research article

First published 2019-11

Electric Power Industry: Operational and Public Policy Challenges and Opportunities

Geoffrey G. Parker, Burcu Tan, Osman Kazan

Production and Operations Management

Select article: The Caring Machine: Feeling AI for Customer Care

Open access

Research article

First published 2024-9

The Caring Machine: Feeling AI for Customer Care

Ming-Hui Huang, Roland T. Rust

Journal of Marketing

Select article: Social Marketing as the Subject of Doctoral Dissertations

Retricted access

Research article

First published 2014-12

Social Marketing as the Subject of Doctoral Dissertations

V. Dao Truong, Tony Garry, C. Michael Hall

Social Marketing Quarterly

Select article: From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester,Stage-Gate,Capstone Project in STEM MBA

Retricted access

Research article

First published 2023-12

From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester,Stage-Gate,Capstone Project in STEM MBA

Alejandra Marin, Atul Parvatiyar, Ronald K. Mitchell [...]

Journal of Marketing Education

Select article: Mental Model of the Drug Market Intervention

Retricted access

Research article

First published 2012-1

Mental Model of the Drug Market Intervention

Louie Rivers, Alexis Norris, Edmund F. McGarrell

Journal of Drug Issues

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