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Articles (1693)

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1-10 of 1693 results for marketing science

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Select article: Is Science Marketing?

Retricted access

Research article

First published 1983-9

Is Science Marketing?

J. Paul Peter, Jerry C. Olson

Journal of Marketing

Select article: Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

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Research article

First published 2009-7

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

Stefan Stremersch, Walter Van Dyck

Journal of Marketing

Select article: Balancing the Use of Behavioural Research and Design Science Research to Solve the Relevance Problem in Marketing Research

Open access

Research article

First published 2023-11

Balancing the Use of Behavioural Research and Design Science Research to Solve the Relevance Problem in Marketing Research

Benedikt Halstrick

Journal of Creating Value

Select article: Selling “Healthy” Radium Products With Science: A Multimodal Analysis of Marketing in Sweden,1910–1940

Open access

Research article

First published 2021-12

Selling “Healthy” Radium Products With Science: A Multimodal Analysis of Marketing in Sweden,1910–1940

Göran Eriksson, Lauren Alex O’Hagan

Science Communication

Select article: Research on Configurations for Marketing Performance of Science and Technology Enterprises in China Based on the TOE Framework

Open access

Research article

First published 2024-10

Research on Configurations for Marketing Performance of Science and Technology Enterprises in China Based on the TOE Framework

Jianing Zhang, Jianhong Fan, Xianghong Yan

Sage Open

Select article: “Is Marketing a Science?” Revisited

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Research article

First published 1965-7

“Is Marketing a Science?” Revisited

Weldon J. Taylor

Journal of Marketing

Select article: Marketing Inference in the Behavioral Sciences

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Research article

First published 1970-7

Marketing Inference in the Behavioral Sciences

Gerald Zaltman

Journal of Marketing

Select article: The Future of Research in Marketing: Marketing Science

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Editorial

First published 1993-2

The Future of Research in Marketing: Marketing Science

Frank M. Bass

Journal of Marketing Research

Select article: Toward a Normative Science in Marketing

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Research article

First published 1970-10

Toward a Normative Science in Marketing

Donald P. Robin

Journal of Marketing

Select article: Marketing Science in the Age of Aquarius

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Research article

First published 1971-7

Marketing Science in the Age of Aquarius

Leslie M. Dawson

Journal of Marketing

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