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Articles (2778)

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1-10 of 2778 results for marketing scales

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Select article: Strategic Change Capability in Marketing Organizations: Conceptualization,Scale Development,and Validation

Open access

Research article

First published 2026-3

Strategic Change Capability in Marketing Organizations: Conceptualization,Scale Development,and Validation

Georgios S. Bekos, Simos Chari, Matti Jaakkola [...]

Journal of Marketing

Select article: Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

Retricted access

Research article

First published 2025-3

Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

Bingxu Cheng, Do Young Pyun, Serhat Yilmaz

Sport Marketing Quarterly

Select article: The International Large-Scale Assessment market: Understanding its emergence and rationales

Retricted access

Research article

First published 2025-2-17

The International Large-Scale Assessment market: Understanding its emergence and rationales

Addey Camilla

Policy Futures in Education

Select article: Instability and Time Scale Dependence of Beta in an Emerging Market Economy: Evidence from India

Free access

Research article

First published 2014-1

Instability and Time Scale Dependence of Beta in an Emerging Market Economy: Evidence from India

Amlendu Kumar Dubey

Vikalpa: The Journal for Decision Makers

Select article: Small Scale Wind Energy Market and Institutional Model for Nepal

Retricted access

Research article

First published 2009-3

Small Scale Wind Energy Market and Institutional Model for Nepal

Rakesh Yogal Shrestha

Wind Engineering

Select article: As different as night and day: Scaling analysis of Swedish urban areas and regional labor markets

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Research article

First published 2021-2

As different as night and day: Scaling analysis of Swedish urban areas and regional labor markets

Deborah Strumsky, Jose Lobo, Charlotta Mellander

Environment and Planning B: Urban Analytics and City Science

Select article: Using Generative AI to Enhance Psychometric Scale Development in Market Research

Open access

Research article

First published 2026-3-18

Using Generative AI to Enhance Psychometric Scale Development in Market Research

Darsel Keane, Rod B. McNaughton

International Journal of Market Research

Select article: Evaluating Tourism Market Regulation from Tourists’ Perspective: Scale Development and Validation

Retricted access

Research article

First published 2020-7

Evaluating Tourism Market Regulation from Tourists’ Perspective: Scale Development and Validation

Yixue Liu, Yanbo Yao, Daisy X.F. Fan

Journal of Travel Research

Select article: Scaling Labor Markets

Retricted access

Research article

First published 1985-4

Scaling Labor Markets

D. Randall Smith, Elliot Noma

Sociological Perspectives

Select article: Urban scaling-up and endogenous development promoted by continuous city marketing: A case study of Xuyi County,China

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Research article

First published 2013-11

Urban scaling-up and endogenous development promoted by continuous city marketing: A case study of Xuyi County,China

Zhendong Luo, Xu Wang, Jingxiang Zhang [...]

Planning Theory

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