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Retricted access

Research article

First published 2019-5

Marketing research education in the Big Data era

Leo Paas

International Journal of Market Research

Open access

Research article

First published 2025-4

Transformative Marketing Education: Drivers,Outcomes,and Research Agenda

V. Kumar, Bharath Rajan, Vivek Garg

Journal of Marketing Education

Retricted access

Research article

First published 1967-10

Marketing Education and Marketing Personnel as Research Areas

Wendell R. Smith, Blaine Cooke

Journal of Marketing

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Research article

First published 1989-08

Expanding Publication Opportunities in Marketing Education Research

John H. Summey, Carol H. Anderson

Journal of Marketing Education

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Research article

First published 1988-04

The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education

Danny N. Bellenger, Roy D. Howell, Jim Wilcox [...]

Journal of Management Education

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Research article

First published 1990-04

The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education

Danny N. Bellenger, Roy D. Howell, Jim Wilcox [...]

Journal of Marketing Education

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Research article

First published 1994-04

Rethinking Marketing Research Education: A Conceptual,Analytical,and Empirical Investigation

Ralph W. Giacobbe, Madhav N. Segal

Journal of Marketing Education

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Research article

First published 1995-08

Student-Faculty Research Agencies: Marketing Education Integration Using an Entrepreneurial Education Experience

James W. Peltier, John A. Schibrowsky, Arno Keimenhagen

Journal of Marketing Education

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Research article

First published 2024-12

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Janna M. Parker, Kevin W. James, Britton R. Leggett [...]

Journal of Marketing Education

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Research article

First published 2022-4

What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research

Donald R. Bacon, Kim A. Stewart

Journal of Marketing Education

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