A conceptual model is used to clarify and augment prior research findings related to the effectiveness of current educational programs in meeting the needs of marketing research practitioners. The model identifies several areas of study that have been overlooked by researchers. The comprehensive framework presented here provides a strong theoretical model capable of identifying and explaining various relationships affecting the professional and educational training and development of marketing researchers. An empirical study was undertaken to investigate whether a difference exists between educators' perceptions of graduate students' needs in preparation for marketing research careers and the educational services typically provided by graduate programs in business. Results indicate that educators perceive a significant gap between their expectations and the services existing graduate programs in business provide.
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