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Articles (242)

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1-10 of 242 results for marketing program standardization

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Select article: Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

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Research article

First published 2023-6

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Ayşegül Özsomer, Bernard Simonin, Timo Mandler

Journal of International Marketing

Select article: Standardization of International Marketing Strategy: Some Research Hypotheses

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Research article

First published 1989-1

Standardization of International Marketing Strategy: Some Research Hypotheses

Subhash C. Jain

Journal of Marketing

Select article: Exploring the Marketing Program Antecedents of Performance in a Global Company

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Research article

First published 2004-12

Exploring the Marketing Program Antecedents of Performance in a Global Company

Janell D. Townsend, Sengun Yeniyurt, Z. Seyda Deligonul [...]

Journal of International Marketing

Select article: Publication Performance of Marketing Departments,1975-1985

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Research article

First published 1986-07

Publication Performance of Marketing Departments,1975-1985

Albert W. Niemi

Journal of Management Education

Select article: Publication Performance of Marketing Departments,1975-1985

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Research article

First published 1988-08

Publication Performance of Marketing Departments,1975-1985

Albert W. Niemi

Journal of Marketing Education

Select article: Retailing in Marketing Education: Implications of Cross-Disciplinary and Gender Diverse Programs

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Research article

First published 1994-04

Retailing in Marketing Education: Implications of Cross-Disciplinary and Gender Diverse Programs

Kathleen Faith Mikitka, Ronald W. Stampfl

Journal of Marketing Education

Select article: Executive Insights: Pan-European Marketing—Myth or Reality

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Research article

First published 1993-09

Executive Insights: Pan-European Marketing—Myth or Reality

Chris Halliburton, Reinhard Hünerberg

Journal of International Marketing

Select article: Marketing The Key West Hospitality Program

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Other

First published 1988-2

Marketing The Key West Hospitality Program

Lynda L. S. Schuh

Journal of Hospitality & Tourism Research

Select article: Dependence,Trust,and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations

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Research article

First published 2001-10

Dependence,Trust,and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations

Kelly Hewett, William O. Bearden

Journal of Marketing

Select article: Organizational Responses of U.S. Multinationals to EC-1992: An Empirical Study

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Research article

First published 1993-06

Organizational Responses of U.S. Multinationals to EC-1992: An Empirical Study

James R. Krum, Pradeep A. Rau

Journal of International Marketing

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