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Articles (46)

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1-10 of 46 results for marketing praxis

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Select article: Marketing-as-practice: A framework and research agenda for value-creating marketing activity

Open access

Research article

First published 2023-6

Marketing-as-practice: A framework and research agenda for value-creating marketing activity

Per Skålén, Bernard Cova, Johanna Gummerus [...]

Marketing Theory

Select article: On business-enterprise organization: a praxis research

Retricted access

Research article

First published 2018-8-18

On business-enterprise organization: a praxis research

Nicholas C. Georgantzas

Human Systems Management

Select article: Disidentification as decolonial pedagogic praxis in a Southern business school

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Research article

First published 2025

Disidentification as decolonial pedagogic praxis in a Southern business school

Nandita Roy, Nimruji Jammulamadaka

Management Learning

Select article: Makeshifting matters: How consumer informal production reconfigures consumption practice

Open access

Research article

First published 2026

Makeshifting matters: How consumer informal production reconfigures consumption practice

Marcia Christina Ferreira, Daiane Scaraboto, Bernardo Figueiredo [...]

Marketing Theory

Select article: Marketeando

Retricted access

Review article

First published 2013-3

Marketeando

Janice Denegri-Knott, Terrence H. Witkowski, Gina Pipoli

Journal of Macromarketing

Select article: The Problem of Synonymy: Bacon's Third Idol Expanded

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Research article

First published 1987-10

The Problem of Synonymy: Bacon's Third Idol Expanded

Dietrich Rathjens

Journal of Technical Writing and Communication

Select article: Integrating Diversity into the Marketing-as-practice Framework: A Conceptual Framework

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Research article

First published 2026

Integrating Diversity into the Marketing-as-practice Framework: A Conceptual Framework

Simone Thomas, Pieter Steenkamp

Journal of Creating Value

Select article: Group Analysis has No Theory! Foulkes Failed Us. Did He?

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Other

First published 2003-09

Group Analysis has No Theory! Foulkes Failed Us. Did He?

Olov Dahlin

Group Analysis

Select article: Theory and Praxis in Experiential Education: Some Insights From Gestalt Therapy

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Research article

First published 2020-6

Theory and Praxis in Experiential Education: Some Insights From Gestalt Therapy

Chantal Bourgault du Coudray

Journal of Experiential Education

Select article: Design Coding and the Creative,Market and Regulatory Tyrannies of Practice

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Research article

First published 2009-11

Design Coding and the Creative,Market and Regulatory Tyrannies of Practice

Matthew Carmona

Urban Studies

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