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1-10 of 419 results for marketing philosophy

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Select article: Consumer Attitudes towards Business Firms’ Marketing Philosophy,Consumerism and Government Regulations in India: A Cross-sectional Analysis

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Research article

First published 2012-12

Consumer Attitudes towards Business Firms’ Marketing Philosophy,Consumerism and Government Regulations in India: A Cross-sectional Analysis

Sanjay K. Jain, Parul Goel

Vision: The Journal of Business Perspective

Select article: A Statement of Marketing Philosophy

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Research article

First published 1965-1

A Statement of Marketing Philosophy

Journal of Marketing

Select article: Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing

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Research article

First published 1993-3

Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing

Donald P. Robin, R. Eric Reidenbach

Journal of Public Policy & Marketing

Select article: Book Review: The Influence of Philosophy,Philosophies,and Philosophers on a Marketer's Scholarship

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Book review

First published 2001-10

Book Review: The Influence of Philosophy,Philosophies,and Philosophers on a Marketer's Scholarship

Terry Clark, Shelby D. Hunt

Journal of Marketing

Select article: Humanistic Inquiry in Marketing Research: Philosophy,Method,and Criteria

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Research article

First published 1986-8

Humanistic Inquiry in Marketing Research: Philosophy,Method,and Criteria

Elizabeth C. Hirschman

Journal of Marketing Research

Select article: The Role of Moral Intensity and Personal Moral Philosophies in the Ethical Decision Making of Marketers: A Cross-Cultural Comparison of China and the United States

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Research article

First published 2007-6

The Role of Moral Intensity and Personal Moral Philosophies in the Ethical Decision Making of Marketers: A Cross-Cultural Comparison of China and the United States

Jatinder J. Singh, Scott J. Vitell, Jamal Al-Khatib [...]

Journal of International Marketing

Select article: A Stakeholder-Unifying,Cocreation Philosophy for Marketing

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Research article

First published 2011-06

A Stakeholder-Unifying,Cocreation Philosophy for Marketing

Robert F. Lusch, Frederick E. Webster

Journal of Macromarketing

Select article: Early Development of the Philosophy of Marketing Thought

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Research article

First published 1990-1

Early Development of the Philosophy of Marketing Thought

D. G. Brian Jones, David D. Monieson

Journal of Marketing

Select article: Book Review: Philosophy of Marketing Science … Models,Measurement and Marketing

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Book review

First published 1965-10

Book Review: Philosophy of Marketing Science … Models,Measurement and Marketing

Stanley L. Payne, William F. Massy

Journal of Marketing

Select article: Management by Objectives in Marketing: Philosophy,Process,and Problems

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Research article

First published 1974-10

Management by Objectives in Marketing: Philosophy,Process,and Problems

Michael J. Etzel, John M. Ivancevich

Journal of Marketing

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