Book Review: The Influence of Philosophy,Philosophies,and Philosophers on a Marketer's Scholarship

Ayer A.J. (1959), Logical Positivism. Glencoe, IL: The Free Press.

Bergmann Gustav (1967), The Metaphysics of Logical Positivism. Madison, WI: The University of Wisconsin Press.

Chonko Lawrence B. and Hunt Shelby D. (1985), “Ethics and Marketing Management: An Empirical Examination,” Journal of Business Research, 13 (August), 339–59.

Chonko Lawrence B. , Hunt Shelby D. , and Howell Roy D. (1987), “Ethics and the American Advertising Federation Principles,” International Journal of Advertising, 6 (April/May), 265–74.

Coyne J.C. (1982), “A Brief Introduction to Epistobabble,” Family Therapy Networker, 6 (1), 27–28.

Goolsby Jerry R. and Hunt Shelby D. (1992), “Cognitive Moral Development and Marketing,” Journal of Marketing, 56 (January), 55–68.

Greenwood John D. (1990), “Two Dogmas of Neo-empiricism: The ‘Theory-Informity’ of Observation and the Quine-Duhem Thesis,” Philosophy of Science, 57 (December), 553–74.

Hirschman Elizabeth C. (1989), “After Word,” in Interpretive Consumer Research, Hirschman Elizabeth C. , ed. Provo, UT: Association for Consumer Research, 209.

Hunt Shelby D. (1976a), Marketing Theory: Conceptual Foundations of Research in Marketing. Columbus, OH: Grid Publishing.

Hunt Shelby D. (1976b), “The Nature and Scope of Marketing,” Journal of Marketing, 40 (3), 17–28.

Hunt Shelby D. (1983), Marketing Theory: The Philosophy of Marketing Science. Homewood, IL: Richard D. Irwin.

Hunt Shelby D. (1989a), “Naturalistic, Humanistic and Interpretive Inquiry: Challenges and Ultimate Potential,” in Interpretive Consumer Research, Hirschman E. , ed. Provo, UT: Association for Consumer Research, 185–98.

Hunt Shelby D. (1989b), “Reification and Realism in Marketing: In Defense of Reason,” Journal of Macromarketing, 9 (Fall), 4–10.

Hunt Shelby D. (1990), “Truth in Marketing Theory and Research,” Journal of Marketing, 54 (July), 1–15.

Hunt Shelby D. (1991a), Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science. Cincinnati: South-Western Publishing.

Hunt Shelby D. (1991b), “Positivism and Paradigm Dominance in Consumer Research,” Journal of Consumer Research, 18 (June), 32–34.

Hunt Shelby D. (1992a), “For Reason and Realism in Marketing,” Journal of Marketing, 56 (April), 89–102.

Hunt Shelby D. (1992b), “Marketing Is …,” Journal of the Academy of Marketing Science, 20 (Fall), 301–11.

Hunt Shelby D. (1993a), “Truth, Laudan, and Peirce: A View from the Trenches,” in Charles S. Peirce and the Philosophy of Science: Papers from the Harvard Sesquicentennial Congress, Moore Edward C. , ed. Tuscaloosa: University of Alabama Press, 119–29.

Hunt Shelby D. (1993b), “Objectivity in Marketing Theory and Research,” Journal of Marketing, 57 (April), 76–91.

Hunt Shelby D. (1994a), “A Realist Theory of Empirical Testing: Resolving the Theory Leadenness/Objectivity Debate,” Philosophy of the Social Sciences, 24 (2), 133–58.

Hunt Shelby D. (1994b), “On Rethinking Marketing: Our Discipline, Our Practices, Our Methods,” European Journal of Marketing, 28 (3), 13–25.

Hunt Shelby D. (1994c), “On the Rhetoric of Qualitative Inquiry: Toward Historically Informed Argumentation in Management Inquiry,” Journal of Management Inquiry, 3 (September), 221–34.

Hunt Shelby D. (1995a), “On Communication, Probative Force, and Sophistry: A Reply to Van Eijkelenburg,” Journal of Management Inquiry, 4 (June), 211–13.

Hunt Shelby D. (1995b), “The Resource-Advantage Theory of Competition: Toward Explaining Productivity and Economic Growth,” Journal of Management Inquiry, 4 (December), 317–32.

Hunt Shelby D. (1997a), “Competing Through Relationships: Grounding Relationship Marketing in Resource-Advantage Theory,” Journal of Marketing Management, 13 (4), 431–45.

Hunt Shelby D. (1997b), “Evolutionary Economics, Endogenous Growth Models, and Resource-Advantage Theory,” Eastern Economic Journal, 23 (4), 425–39.

Hunt Shelby D. (1997c), “Resource-Advantage Theory: An Evolutionary Theory of Competitive Firm Behavior?” The Journal of Economic Issues, 31 (March), 59–77.

Hunt Shelby D. (1997d), “Resource-Advantage Theory and the Wealth of Nations,” The Journal of Socio-economics, 26 (4), 335–57.

Hunt Shelby D. (1998), “Productivity, Economic Growth, and Competition: Resource Allocation or Resource Creation?” Business and the Contemporary World, 10 (3), 367–94.

Hunt Shelby D. (1999), “The Strategic Imperative and Sustainable Competitive Advantage: Public Policy and Resource Advantage Theory,” Journal of the Academy of Marketing Science, 27 (2), 144–59.

Hunt Shelby D. (2000a), “The Competence-Based, Resource-Advantage, and Neoclassical Theories of Competition: Toward a Synthesis,” in Theory Development for Competence-Based Management, Sanchez R. and Heene A. , eds. Greenwich, CT: JAI Press, 177–209.

Hunt Shelby D. (2000b), A General Theory of Competition: Resources, Competences, Productivity, Economic Growth. Thousand Oaks, CA: Sage Publications.

Hunt Shelby D. (2000c), “A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not Incremental Enough? Too Neoclassical or Not Neoclassical Enough?” Journal of Macromarketing, 20 (1), 77–81.

Hunt Shelby D. (2000d), “Synthesizing Resource-Based, Evolutionary and Neoclassical Thought: Resource-Advantage Theory as a General Theory of Competition,” in Resources, Technology, and Strategy, Foss N.J. and Robertson P. , eds. London: Routledge, 53–79.

Hunt Shelby D. (2001a), “A General Theory of Competition: Issues, Answers, and an Invitation,” European Journal of Marketing, 35 (5/6), 524–49.

Hunt Shelby D. (2001b), “Resource-Advantage Theory and Austrian Economics,” in Entrepreneurship and the Firm: Austrian Perspectives on Economic Organization, Foss N.J. and Klein P. , eds. Cheltenham, UK: Elgar 15–26.

Hunt Shelby D. and Arnett Dennis (2001), “Competition as an Evolutionary Process and Antitrust Policy,” Journal of Public Policy & Marketing, 20 (1), 15–26.

Hunt Shelby D. and Chonko Lawrence B. (1984), “Marketing and Machiavellianism,” Journal of Marketing, 48 (Summer), 30–42.

Hunt Shelby D. and Chonko Lawrence B. (1987), “Ethical Problems of Advertising Agency Executives,” Journal of Advertising, 16 (4), 16–24.

Hunt Shelby D. , Chonko Lawrence B. , and Wilcox James B. (1984), “Ethical Problems of Marketing Researchers,” Journal of Marketing Research, 21 (August), 309–24.

Hunt Shelby D. , and Duhan Dale F. (2001), “Competition in the Third Millennium: Efficiency or Effectiveness?” Journal of Business Research, (forthcoming).

Hunt Shelby D. , and Lambe C. Jay (2000), “Marketing's Contribution to Business Strategy: Market Orientation, Relationship Marketing, and Resource-Advantage Theory,” International Journal of Management Reviews, 2 (1), 17–44.

Hunt Shelby D. , Lambe C. Jay , and Wittman C.M. (2001), “A Theory and Model of Business Alliance Success,” Journal of Relationship Marketing, (forthcoming).

Hunt Shelby D. , and Morgan Robert M. (1995), “The Comparative Advantage Theory of Competition,” Journal of Marketing, 59 (April), 1–15.

Hunt Shelby D. , and Morgan Robert M. (1996), “The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions,” Journal of Marketing, 60 (October), 107–14.

Hunt Shelby D. , and Morgan Robert M. (1997), “Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?” Journal of Marketing, 60 (October), 74–82.

Hunt Shelby D. , and Vasquez-Parraga Arturo (1993), “Organizational Consequences, Marketing Ethics and Salesforce Supervision,” Journal of Marketing Research, 30 (February), 78–90.

Hunt Shelby D. , and Vitell Scott M. (1986), “A General Theory of Marketing Ethics,” Journal of Macromarketing, 6 (Spring), 5–15.

Hunt Shelby D. , and Vitell Scott M. (1992), “The General Theory of Marketing Ethics: A Retrospective and Revision,” in Ethics in Marketing, Smith Craig and Quelch John , eds. Homewood, IL: Richard D. Irwin, 775–84.

Hunt Shelby D. , Wood Van R. , and Chonko Lawrence B. (1989), “Corporate Ethical Values and Organizational Commitment in Marketing,” Journal of Marketing, 53 (3), 79–90.

Joergensen Joergen (1970), “The Development of Logical Empiricism,” in Foundations of the Unity of Science, Vol. 2, Neurath Otto , eds. Chicago: University of Chicago Press, 845–946.

Levin Michael E. (1991), “The Reification–Realism–Positivism Controversy in Macromarketing: A Philosopher's View,” Journal of Macromarketing, 11 (Spring), 57–65.

Lincoln Y.S. and Guba E.G. (1985), Naturalistic Inquiry. Beverly Hills, CA: Sage Publications.

Manicas Peter T. (1987), A History of Philosophy of the Social Sciences. New York: Basil Blackwell.

Pechmann Cornelia (1990), “Response to President's Column, September 1989,” ACR Newsletter, (June), 5–7.

Phillips D.C. (1987), Philosophy, Science, and Social Inquiry. Oxford: Pergamon Press.

Siegel Harvey (1980), “Justification, Discovery, and the Naturalizing of Epistemology,” Philosophy of Science, 47 (2), 297–321.

Siegel Harvey (1987), Relativism Refuted. Dordrecht, The Netherlands: D. Reidel Publishing.

Sparks John R. and Hunt Shelby D. (1998), “Marketing Researcher Ethical Sensitivity: Conceptualization, Measurement, and Exploratory Investigation,” Journal of Marketing, 62 (2), 92–109.

Suppe Fredrick (1977), The Structure of Scientific Theories, 2d ed. Chicago: University of Illinois Press.

Vitell Scott and Hunt Shelby D. (1990), “The General Theory of Marketing Ethics: A Partial Test of the Model,” in Research in Marketing, Sheth Jagdish N. , ed. Greenwich, CT: JAI Press, 237–65.