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Articles (1201)

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1-10 of 1201 results for marketing performance measurement

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Select article: Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

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Research article

First published 2012-5

Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

Christian Homburg, Martin Artz, Jan Wieseke

Journal of Marketing

Select article: What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

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Research article

First published 2016-5

What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Johanna Frösén, Jukka Luoma, Matti Jaakkola [...]

Journal of Marketing

Select article: Marketing Performance Measurement Ability and Firm Performance

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Research article

First published 2007-4

Marketing Performance Measurement Ability and Firm Performance

Don O'Sullivan, Andrew V. Abela

Journal of Marketing

Select article: A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes

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Research article

First published 2000-11

A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes

Christian Homburg, Christian Pflesser

Journal of Marketing Research

Select article: The Relationship between Hospital Market Competition,Evidence-Based Performance Measures,and Mortality for Chronic Heart Failure

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Research article

First published 2012-5

The Relationship between Hospital Market Competition,Evidence-Based Performance Measures,and Mortality for Chronic Heart Failure

Jared Lane K. Maeda, Anthony T. Lo Sasso

INQUIRY: The Journal of Health Care Organization,Provision,and Financing

Select article: How Best-in-Class Marketers Serve as Value Creators

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Research article

First published 2015-11

How Best-in-Class Marketers Serve as Value Creators

Laura Patterson, Jerry Rackley

Journal of Creating Value

Select article: Is Moneyball Relevant on the Racetrack? A New Approach to Evaluating Future Racehorses

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Research article

First published 2019-4

Is Moneyball Relevant on the Racetrack? A New Approach to Evaluating Future Racehorses

Emily J. Plant, C. Jill Stowe

Journal of Sports Economics

Select article: The Nature and Effectiveness of Sponsorship Performance Measurement Systems

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Research article

First published 2016-2

The Nature and Effectiveness of Sponsorship Performance Measurement Systems

Deborah Delaney, Lisa McManus, Dawne Lamminmaki

Australasian Marketing Journal

Select article: Assessing Performance Outcomes in Marketing

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Research article

First published 2016-3

Assessing Performance Outcomes in Marketing

Constantine S. Katsikeas, Neil A. Morgan, Leonidas C. Leonidou [...]

Journal of Marketing

Select article: Measuring Abnormal Performance on the Australian Securities Market

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Research article

First published 1981-06

Measuring Abnormal Performance on the Australian Securities Market

Terrence J. Shevlin

Australian Journal of Management

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