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Articles (11)

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1-10 of 11 results for marketing of marathons

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Select article: A strategic tourism marketing framework for sports mega events: The case of Athens Classic (Authentic) Marathon

Retricted access

Research article

First published 2021-5

A strategic tourism marketing framework for sports mega events: The case of Athens Classic (Authentic) Marathon

Georgia Zouni, Popi Markogiannaki, Ioanna Georgaki

Tourism Economics

Select article: Sport Participant Attitudes toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners

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Research article

First published 2012-3

Sport Participant Attitudes toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners

Steve McKelvey, Dennis Sandler, Kevin Snyder

Sport Marketing Quarterly

Select article: Changes in Renal Markers and Acute Kidney Injury After Marathon Running

Free access

Abstract

First published 2011-6

Changes in Renal Markers and Acute Kidney Injury After Marathon Running

Wilderness & Environmental Medicine

Select article: Impacts of Price and Quality Perceptions on Individuals’ Intention to Participate in Marathon Events: Mediating Role of Perceived Value

Open access

Research article

First published 2023-4

Impacts of Price and Quality Perceptions on Individuals’ Intention to Participate in Marathon Events: Mediating Role of Perceived Value

Fong-Jia Wang, Chia-Huei Hsiao, Wei-Hsuan Shih [...]

Sage Open

Select article: Determinants of Visitor Spending: An Evaluation of Participants and Spectators at the Two Oceans Marathon

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Research article

First published 2012-12

Determinants of Visitor Spending: An Evaluation of Participants and Spectators at the Two Oceans Marathon

Martinette Kruger, Melville Saayman, Suria Ellis

Tourism Economics

Select article: Integrating Event Image,Satisfaction,and Behavioral Intention: Small-Scale Marathon Event

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Research article

First published 2014-9

Integrating Event Image,Satisfaction,and Behavioral Intention: Small-Scale Marathon Event

Sung Keun (SK) Koo, Kevin K. Byon, Thomas A. Baker

Sport Marketing Quarterly

Select article: Runner Identity and Sponsorship: Evaluating the Rock ‘n’ Roll Marathon

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Research article

First published 2014-12

Runner Identity and Sponsorship: Evaluating the Rock ‘n’ Roll Marathon

Nancy L. Lough, Jennifer R. Pharr, Jason O. Owen

Sport Marketing Quarterly

Select article: Event Prestige as a Mediator between Sport Involvement and Intent to Continue Participation

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Research article

First published 2015-10

Event Prestige as a Mediator between Sport Involvement and Intent to Continue Participation

Seungmo Kim, Jing Dong Liu, Adam Love

Perceptual and Motor Skills

Select article: Sport Tourists’ Involvement with a Destination

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Research article

First published 2013-2

Sport Tourists’ Involvement with a Destination

Kevin Filo, Nan Chen, Ceridwyn King [...]

Journal of Hospitality & Tourism Research

Select article: Differentiating Mass Participant Sport Event Consumers: Traditional versus Non-Traditional Events

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Research article

First published 2016-3

Differentiating Mass Participant Sport Event Consumers: Traditional versus Non-Traditional Events

Richard J. Buning, Matthew Walker

Sport Marketing Quarterly

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