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Articles (133)

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1-10 of 133 results for marketing mix elements

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Select article: Marketing Mix Elements Influencing Brand Equity and Brand Choice

Free access

Research article

First published 2010-7

Marketing Mix Elements Influencing Brand Equity and Brand Choice

Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan

Vikalpa: The Journal for Decision Makers

Select article: Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?

Retricted access

Research article

First published 2020-6

Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?

Jalal Rajeh Hanaysha

Jindal Management Journal

Select article: An Examination of Selected Marketing Mix Elements and Brand Equity

Retricted access

Research article

First published 2000-04

An Examination of Selected Marketing Mix Elements and Brand Equity

Boonghee Yoo, Naveen Donthu, Sungho Lee

Journal of the Academy of Marketing Science

Select article: A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

Open access

Research article

First published 2023-4

A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

Minna-Maarit Jaskari, Henna Syrjälä

Journal of Marketing Education

Select article: Is Country of Origin an Element in the Marketing Mix?

Retricted access

Research article

First published 1987-7

Is Country of Origin an Element in the Marketing Mix?

K Ambarish Kumar, A Tansu Barker

Vikalpa: The Journal for Decision Makers

Select article: Compensation Elements: Market Phase Determines the Mix

Retricted access

Research article

First published 1981-7

Compensation Elements: Market Phase Determines the Mix

Bruce R. Ellig

Compensation & Benefits Review

Select article: Understanding Consumer Sentiments Towards Marketing: An Investigation in Indian Context

Retricted access

Research article

First published 2024-4

Understanding Consumer Sentiments Towards Marketing: An Investigation in Indian Context

Sanjay K. Jain, Parul Goel, Sonali Jain

Vision: The Journal of Business Perspective

Select article: The E-Marketing Mix: A Contribution of the E-Tailing Wars

Retricted access

Research article

First published 2002-10

The E-Marketing Mix: A Contribution of the E-Tailing Wars

Kirthi Kalyanam, Shelby McIntyre

Journal of the Academy of Marketing Science

Select article: The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman

Open access

Research article

First published 2018-7

The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman

Khalid Suidan Al Badi

Sage Open

Select article: The Crucial Role of EWOM: Mediating the Impact of Marketing Mix Strategies on International Students’ Study Destination Decision

Open access

Research article

First published 2024-4

The Crucial Role of EWOM: Mediating the Impact of Marketing Mix Strategies on International Students’ Study Destination Decision

Rand Al-Dmour, Hani Al-Dmour, Ahmed Al-Dmour

Sage Open

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