Sage Journals: Discover world-class research

Retricted access

Article commentary

First published 2019-9

Marketing’s metaphors have expired: An argument for a new dominant metaphor

Marjorie Delbaere, Adam D. Slobodzian

Marketing Theory

Retricted access

Other

First published 1997-06

Psychology: Market,Metaphor and Metamorphosis

Erica Burman

Culture & Psychology

Retricted access

Research article

First published 2014-6

Microcredit and Metaphors in Subsistence Markets

Esi Abbam Elliot, Joseph Cherian, Raed Elaydi

Journal of Macromarketing

Retricted access

Other

First published 2008-06

Death of a metaphor: reviewing the `marketing as relationships' frame

Lisa O'Malley, Maurice Patterson, Helen Kelly-Holmes

Marketing Theory

Retricted access

Research article

First published 2025-3

Smash Her Calabash! The Metaphoric Construction of Phallic Masculinity in the Marketing of Herbal Aphrodisiacs in Nigeria

Eyo Mensah, Utomobong Nsebot, Gloria Umukoro [...]

The Journal of Men’s Studies

Retricted access

Research article

First published 2015-2

Stop the bleeding or weather the storm? crisis solution marketing and the ideological use of metaphor in online financial reporting of the stock market crash of 2008 at the New York Stock Exchange

Michael O’Mara-Shimek, Manuel Guillén-Parra, Ana Ortega-Larrea

Discourse & Communication

Retricted access

Research article

First published 1994-12

Skating on Thin Ice: A Metaphorical Approach to Teaching Services Marketing

Raymond P. Fisk, Stephen J. Grove, Cathy Goodwin

Journal of Marketing Education

Retricted access

Research article

First published 2024-3

Metaphors at work: Reconciling welfare and market in Danish digitalisation policies

Rikke Frank Jørgensen, Sille Obelitz Søe

Media,Culture & Society

Retricted access

Research article

First published 2017-03

The Market Metaphor,Radicalized: How a Capitalist Theology Trumped Democracy

Timothy Kuhner

Election Law Journal: Rules,Politics,and Policy

Retricted access

Research article

First published 2010-6

Relationshopping: Investigating the market metaphor in online dating

Rebecca D. Heino, Nicole B. Ellison, Jennifer L. Gibbs

Journal of Social and Personal Relationships

Search results