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Research article

First published 2024-5

Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals

Subhajit Bhattacharya, Rohit Vishal Kumar, Subrata Chattopadhyay

FIIB Business Review

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Research article

First published 1987-04

Integrating Information Management Skills into the Marketing Curriculum: An Example Using the Marketing Research Course

Kenneth J. Burger, Sandra L. Schmidt

Journal of Marketing Education

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Research article

First published 1991-12

Marketing Education and Marketing Management: Some Thoughts on Compatibility and Integration

Michael F. Smith, John E. Robbins

Journal of Marketing Education

Free access

Research article

First published 2024-2

Infusing courageous love for universal dignity and environmental response- ability through management education and learning: Inspired By Freire’s dream

Nazarina Jamil, Maria Humphries-Kil, Kahurangi Dey (Ngāti Pūkenga,Ngāiterangi)

Management Learning

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Research article

First published 1995-08

Developing Marketing Professionals: What can Business Schools Learn?

Anthony C. Cunningham

Journal of Marketing Education

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Research article

First published 2010-8

Developing Pedagogical Competence: Issues and Implications for Marketing Education

Sreedhar Madhavaram, Debra A. Laverie

Journal of Marketing Education

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Research article

First published 2000-03

A FRAMEWORK FOR TEACHING SUPPLY CHAIN MANAGEMENT *

M. Eric Johnson, David F. Pyke

Production and Operations Management

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Other

First published 2004-04

Business Student Preferences: Exploring the Relative Importance of Web Management in Course Design

Steven A. Taylor, Michael Humphreys, Roger Singley [...]

Journal of Marketing Education

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Case report

First published 2019-12

Eliminating Thought Boundaries Through Fiction Movies and Books

Subhajit Bhattacharya, Subrata Chattopadhyay

South Asian Journal of Business and Management Cases

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Research article

First published 2004-1

Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”

Ruth N. Bolton

Journal of Marketing

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