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Retricted access

Research article

First published 1993-4

Corporate Travel-Management and Hotel-Marketing Strategies

Russell A. Bell

Cornell Hospitality Quarterly

Retricted access

Research article

First published 1987-12

Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

Jeffrey S. Conant, Michael P. Mokwa

Journal of Marketing Education

Retricted access

Research article

First published 1984-10

Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate Course

Jeffrey S. Conant, Michael P. Mokwa

Journal of Management Education

Retricted access

Research article

First published 2008-9

Product Lifecycle Management: Marketing Strategies for the Pharmaceutical Industry

Dennis Z. Kvesic

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 1984-11

Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives

Marian C. Burke

Journal of Marketing Research

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Research article

First published 1987-11

Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis

Claes Fornell, Birger Wernerfelt

Journal of Marketing Research

Retricted access

Research article

First published 2022-8

Managing Multi-Sided Platforms: Platform Origins and Go-to-Market Strategy

David J. Teece, Asta Pundziene, Sohvi Heaton [...]

California Management Review

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Research article

First published 2008-3

Market Access an Innovative Approach to Developing and Managing Biopharmaceutical Pricing Strategy

Sanjay K. Rao

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2015-3

Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Burçak Ertimur, Gokcen Coskuner-Balli

Journal of Marketing

Open access

Research article

First published 2022-4

An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry

Talent Moyo, Rodney Duffett, Brendon Knott

Sage Open

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