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Research article

First published 2022-4

Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors

JoAnn L. Atkin, Anthony Alland Bowie, Scott Cowley [...]

Journal of Marketing Education

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Research article

First published 1997-04

Marketing the Marketing Major

Paul Hugstad

Journal of Marketing Education

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Research article

First published 2019-12

The Skills Marketing Majors Believe They Acquire: Evidence From a National Survey

Phillip Hartley, P. Wesley Routon, Luis Torres

Journal of Marketing Education

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Research article

First published 2020-2

The Impact of Variable Pricing,Dynamic Pricing,and Sponsored Secondary Markets in Major League Baseball

Pascal Courty, Luke Davey

Journal of Sports Economics

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Other

First published 2004-04

Why Do Undergraduate Marketing Majors Select Marketing as a Business Major? Evidence from Australasia

Ravi Pappu

Journal of Marketing Education

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Research article

First published 2017-9

The Use of the Major Components of Social Marketing

Ra’d Almestahiri, Sharyn Rundle-Thiele, Joy Parkinson [...]

Social Marketing Quarterly

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Research article

First published 2002-04

Enhancing Students’ Role Identity As Marketing Majors

Susan Schultz Kleine

Journal of Marketing Education

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Research article

First published 1984-10

Marketing Majors' Satisfaction With Their College Experience: Implications for Strategic Planning in Marketing Departments

Sandra L. Schmidt, Kathleen Debevec, Clare L. Comm

Journal of Management Education

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Research article

First published 1987-12

Marketing Majors' Satisfaction with their College Experience: Implications for Strategic Planning in Marketing Departments

Sandra L. Schmidt, Kathleen Debevec, Clare L. Comm

Journal of Marketing Education

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Research article

First published 1999-04

Toward Enhancing the Quality and Quantity of Marketing Majors

Priscilla A. LaBarbera, Jeffrey S. Simonoff

Journal of Marketing Education

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