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Articles (13)

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1-10 of 13 results for marketing legend

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Select article: Pioneer Advantage: Marketing Logic or Marketing Legend?

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Research article

First published 1993-5

Pioneer Advantage: Marketing Logic or Marketing Legend?

Peter N. Golder, Gerard J. Tellis

Journal of Marketing Research

Select article: Recollections: Dr. Robert F. Lusch

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Research article

First published 2020-9

Recollections: Dr. Robert F. Lusch

Rajan Varadarajan

Journal of Macromarketing

Select article: Crime legends in a new medium

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Research article

First published 2002-05

Crime legends in a new medium

Pamela Donovan

Theoretical Criminology

Select article: Sidney Levy: Challenging the Philosophical Assumptions of Marketing

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Research article

First published 2007-03

Sidney Levy: Challenging the Philosophical Assumptions of Marketing

Garth E. Harris

Journal of Macromarketing

Select article: Re-examining the bias and market inefficiency in eSports betting markets: On the application of multivariate regression model

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Research article

First published 2024-03-05

Re-examining the bias and market inefficiency in eSports betting markets: On the application of multivariate regression model

Shanglin Li, Juan Xiao, Yalan Li [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Succeeding a Legendary Coach: A Preliminary Investigation into the NFL Betting Market

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Research article

First published 2025-5

Succeeding a Legendary Coach: A Preliminary Investigation into the NFL Betting Market

Timothy L. Urban

International Journal of Sport Finance

Select article: Opportunity and inequality in the emerging esports labor market

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First published 2022-12

Opportunity and inequality in the emerging esports labor market

Christopher M. McLeod, Hanhan Xue, Joshua I. Newman

International Review for the Sociology of Sport

Select article: Trophies of Surplus Enjoyment

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Research article

First published 2016-5

Trophies of Surplus Enjoyment

Daniel Krier, William J. Swart

Critical Sociology

Select article: Building Regional Identity: Social and Cultural Significance of Railways for Cornwall in the Late Nineteenth and Early Twentieth Centuries

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Research article

First published 2020-8

Building Regional Identity: Social and Cultural Significance of Railways for Cornwall in the Late Nineteenth and Early Twentieth Centuries

Richard J.P. Harris

The Journal of Transport History

Select article: Disney’s Final Package Film: The Making and Marketing of The Adventures of Ichabod and Mr. Toad (1949)

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Research article

First published 2019-7

Disney’s Final Package Film: The Making and Marketing of The Adventures of Ichabod and Mr. Toad (1949)

Robert Neuman

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