Search results

Articles (7)

Journals (0)

1-7 of 7 results for marketing firm value elasticity

Sort by:

Relevance

Select all

Sort by:

Relevance

Retricted access

Research article

First published 2016-8

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Alexander Edeling, Marc Fischer

Journal of Marketing Research

Open access

Research article

First published 2019-7

Moving Forward: The Role of Marketing in Fostering Public Transport Usage

Maarten J. Gijsenberg, Peter C. Verhoef

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2002

Modeling Competitive Transit and Road Traffic Information Services with Heterogeneous Endogenous Demand

Hai Yang, Xiaoning Zhang

Transportation Research Record: Journal of the Transportation Research Board

Retricted access

Research article

First published 2009-9

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Journal of Marketing

Retricted access

Research article

First published 2018-9

Collusion-enhancing effects of the own- and cross-price demand elasticities in merging multiproduct food industries: The case of chicken and red meat in the United States

Dimitrios Panagiotou

Outlook on Agriculture

Retricted access

Research article

First published 2005

Fare Pricing Elasticity,Subsidies,and Demand for Vanpool Services

Sisinnio Concas, Philip L. Winters, Francis W. Wambalaba

Transportation Research Record: Journal of the Transportation Research Board

Retricted access

Research article

First published 2015-1

High-Occupancy Toll Lane Decision Making: Income Effects on I-85 Express Lanes,Atlanta,Georgia

Adnan Sheikh, Aditi Misra, Randall Guensler

Transportation Research Record: Journal of the Transportation Research Board