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First published 2007-1

Marketing Masterclass: Excellence in Medical Marketing: Origins,Definition and Precursors

Brian Smith

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2020-7

Marketing Excellence: Nature,Measurement,and Investor Valuations

Christian Homburg, Marcus Theel, Sebastian Hohenberg

Journal of Marketing

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Research article

First published 2003-4

Learning to Be NICE: Technology Assessment as Marketing at the National Institute for Clinical Excellence

Mark Duckenfield

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2016-11

Organizing for Marketing Excellence

Christine Moorman, George S. Day

Journal of Marketing

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Research article

First published 1988-12

Master Teaching: Pursuing Excellence in Marketing Education

Jeffrey S. Conant, Denise T. Smart, Craig A. Kelley

Journal of Marketing Education

Free access

Review article

First published 1990-2

Manufacturing Excellence and World Leadership in the Auto Teller Market

W S Patullo, K D. Yuile, A Christie

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

Open access

Research article

First published 2024-11

The Effects of Internal Marketing Climate On Hotel Effectiveness and Competitive Excellence

Sean A. Way, Elisa K. Chan, Michael C. Sturman

Cornell Hospitality Quarterly

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Research article

First published 2003-12

Whatever Happened to the Excellent Marketers? A Study of Financial Performance and Excellent Marketing

Whysnianti Ani Basuki, Steven Henderson

Journal of General Management

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Research article

First published 2018-5

(When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?

D. Eric Boyd, P.K. Kannan

Journal of Marketing

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Research article

First published 2001-6

Perception Management: An Active Strategy for Marketing and Delivering Academic Excellence at Liberal Arts Colleges

Ronald J. Stupak

Public Administration Quarterly

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