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Articles (1905)

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1-10 of 1905 results for marketing events

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Select article: Event Study Methodology in Marketing

Retricted access

Research article

First published 2007-6

Event Study Methodology in Marketing

Eric Delattre

Recherche et Applications en Marketing (English Edition)

Select article: Marketing Transformative Event Experiences: Archetypes for Positive Change

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Research article

First published 2025-6

Marketing Transformative Event Experiences: Archetypes for Positive Change

Krzysztof Celuch, Barbara Neuhofer, Ivana Rihova

Journal of Hospitality & Tourism Research

Select article: Stock Markets’ Reactions to the Announcement of the Hosts. An Event Study in the Analysis of Large Sporting Events in the Years 1976–2032

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Research article

First published 2023-8

Stock Markets’ Reactions to the Announcement of the Hosts. An Event Study in the Analysis of Large Sporting Events in the Years 1976–2032

Krystian M. Zawadzki, Marcin Potrykus

Journal of Sports Economics

Select article: Stock Market Reaction to Mega-Sport Events: Evidence from South Africa and Morocco

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Research article

First published 2019-11

Stock Market Reaction to Mega-Sport Events: Evidence from South Africa and Morocco

Thabo J. Gopane, Reggy M. Mmotla

International Journal of Sport Finance

Select article: Have Markets Learned to Adapt? Measuring Resilience to Geopolitical Shocks Using Event Study Methodology

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Research article

First published 2026

Have Markets Learned to Adapt? Measuring Resilience to Geopolitical Shocks Using Event Study Methodology

Savitha G. Lakkol, Aniruddha S. Rao

Global Business Review

Select article: Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness

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Research article

First published 2025-12

Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness

Zeyang Li, Lei Jia

Communication & Sport

Select article: The Impact of the Hai Yang Shi You 981 Event on Vietnam’s Stock Markets

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Research article

First published 2018-12

The Impact of the Hai Yang Shi You 981 Event on Vietnam’s Stock Markets

Thai-Ha Le, Donghyun Park, Cong-Phu-Khanh Tran [...]

Journal of Emerging Market Finance

Select article: Market Reaction to Dividend Announcements During Pandemic: An Event Study

Open access

Research article

First published 2025-4

Market Reaction to Dividend Announcements During Pandemic: An Event Study

Nisha Prakash, Yogesh L

Vision: The Journal of Business Perspective

Select article: Impacts of International Sports Events on the Stock Market: Evidence from the Announcement of the 18th Asian Games and 30th Southeast Asian Games

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Research article

First published 2021-8

Impacts of International Sports Events on the Stock Market: Evidence from the Announcement of the 18th Asian Games and 30th Southeast Asian Games

Dwipraptono Agus Harjito, Mahmudul Alam, Rani Ayu Kusuma Dewi

International Journal of Sport Finance

Select article: Open Door Events: Positioning schools in urban post-compulsory education markets

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Research article

First published 2023-11

Open Door Events: Positioning schools in urban post-compulsory education markets

Marta Curran, Alba Castejón, Martí Manzano

European Educational Research Journal

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