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Research article

First published 1992-08

Integrating Courses in Marketing Research and Engineering Design: An Instructional Technique for Enhancing the Product Development Process

Dale A. Lunsford, John M. Henshaw

Journal of Marketing Education

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Research article

First published 2011-2

Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach

Lan Luo

Journal of Marketing Research

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Review article

First published 2004-9

User-Centered Design of a Wall Clock

Kristi E. Schmidt, Ilkin Hossoy

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2012-6

The forum on markets and marketing (FMM)

Robert Frank Lusch, Stephen Louis Vargo

Marketing Theory

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Research article

First published 1990-7

Computer Aided Engineering for Pistons,Rings and Pins

B L Ruddy, F H Kinsella

Proceedings of the Institution of Mechanical Engineers,Part D: Journal of Automobile Engineering

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Research article

First published 1997-2

An Exploratory Investigation of Organizational Antecedents to New Product Success

Doug Ayers, Robert Dahlstrom, Steven J. Skinner

Journal of Marketing Research

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Research article

First published 2018-6

Azerbaijani Engineers in the Global Economy: Transnational Professionals Versus “Button-Pushers”

Leyla Sayfutdinova, Ayça Ergun

Journal of Developing Societies

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Research article

First published 1998-06

BUILDING THE POM CURRICULUM FOR A PRIVATIZING ECONOMY: AN EVALUATION FROM MANUFACTURERS‘ PERSPECTIVES

RONALD J. EBERT, GEORGE TANNER, MOISE TUTUREA

Production and Operations Management

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Research article

First published 1996-03

INCLUDING ENGINEERING IN OPERATIONS STRATEGY

Christopher A. Voss, Graham M. Winch

Production and Operations Management

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Research article

First published 2015-12

Advances in standardized approach to ECAD/MCAD collaboration

Christian Emmer, Arnulf Fröhlich, Volker Jäkel [...]

Journal of Aerospace Operations

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