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Research article

First published 2024-11

Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

Andre Martin, Tarun Kushwaha

Journal of Marketing

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Research article

First published 2025-8

To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice

Girish Mallapragada, Raghu Bommaraju, Alok Kumar [...]

Journal of Marketing Research

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Research article

First published 1993-12

Marketing in the Changing World: A Course Emphasizing the Role of the Individual in the Marketing Environment

David J. Urban

Journal of Marketing Education

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Research article

First published 1979-5

Emphasizing Small Business in the Hospitality Marketing Course

K. Michael Haywood

Journal of Hospitality & Tourism Research

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Book review

First published 1965-4

Book Review: Strong Positive Emphasis … Marketing Research: Text and Cases

David J. Rachman

Journal of Marketing

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Research article

First published 1984-04

Marketing Strategies in a Changing Environment: Emphasis on U.S.— Mexican Borderland Businesses

Martin E. Rosenfeldt, Ted Halatin

Business & Society

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Research article

First published 2002-12

How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development

Raymond Hubbard, R. Murray Lindsay

Marketing Theory

Open access

Research article

First published 2022-12

Vanadium as a critical material: Economic geology with emphasis on market and the main deposit types

George J. Simandl, Suzanne Paradis

Applied Earth Science: Transactions of the Institutions of Mining and Metallurgy

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Research article

First published 2006-7

What Impact Will the Increasing Emphasis on Cost Containment Have on the Market for Products at Patent Expiry?

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Book review

First published 1995-06

Book Review: Global Marketing: Emphasizing Practical Problem Solving and Day-to-Day Operating Details

Matthew B. Myers

Journal of International Marketing

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