You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (124)

Journals (0)

1-10 of 124 results for marketing doctrine

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Retricted access

Research article

First published 2014-7

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Goutam Challagalla, Brian R. Murtha, Bernard Jaworski

Journal of Marketing

Select article: Market Share Liability: A New Doctrine of Causation in Product Liability

Retricted access

Research article

First published 1983-1

Market Share Liability: A New Doctrine of Causation in Product Liability

Mary Jane Sheffet

Journal of Marketing

Select article: The Doctrine of Invited Misuse: A Societal Response to Marketing Promotion

Retricted access

Research article

First published 1984-12

The Doctrine of Invited Misuse: A Societal Response to Marketing Promotion

Ed Timmerman, Brad Reid

Journal of Macromarketing

Select article: The Doctrine of Invited Misuse: A Societal Response to Marketing Promotion

Retricted access

Research article

First published 1984-12

The Doctrine of Invited Misuse: A Societal Response to Marketing Promotion

Ed Timmerman, Brad Reid

Journal of Macromarketing

Select article: Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

Retricted access

Research article

First published 2021-6

Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

Gene Laczniak, Clifford Shultz

Journal of Macromarketing

Select article: Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine

Retricted access

Research article

First published 2022-12

Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine

Alexander Nill

Journal of Macromarketing

Select article: Resale Price Maintenance: Implications of Marketing Trends for the Colgate Doctrine and the Leegin Factors

Retricted access

Research article

First published 2020-1

Resale Price Maintenance: Implications of Marketing Trends for the Colgate Doctrine and the Leegin Factors

Gregory T. Gundlach, Riley T. Krotz

Journal of Public Policy & Marketing

Select article: Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

Retricted access

Research article

First published 2018-12

Formalizing consumer tribes: Towards a theorization of consumer-constructed organizations

Elizabeth Mamali, Peter Nuttall, Avi Shankar

Marketing Theory

Select article: Achieving Moral,High Quality,Affordable Medical Care in America through a True Free Market

Retricted access

Research article

First published 2016-11

Achieving Moral,High Quality,Affordable Medical Care in America through a True Free Market

David McKalip

The Linacre Quarterly

Select article: The “Essential Facility” Doctrine: Legal Limits and Antitrust Considerations

Retricted access

Research article

First published 1993-9

The “Essential Facility” Doctrine: Legal Limits and Antitrust Considerations

Gregory T. Gundlach, Paul N. Bloom

Journal of Public Policy & Marketing

1
2
3
•••
13
10 / page

Article type

Publication date

Subjects

Access