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Retricted access

Research article

First published 1979-6

Decision Support Systems for Marketing Managers

John D.C. Little

Journal of Marketing

Retricted access

Research article

First published 1996-3

Application of Group Decision Support Systems in Marketing Education

Victor V. Cordell

Journal of Marketing Education

Retricted access

Research article

First published 1987-5

Individual Differences and Marketing Decision Support System Usage and Satisfaction

George M. Zinkhan, Erich A. Joachimsthaler, Thomas C. Kinnear

Journal of Marketing Research

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Research article

First published 2000-11

Tourism Managers’ Adoption of Marketing Decision Support Systems

Karl Wöber, Ulrike Gretzel

Journal of Travel Research

Retricted access

Research article

First published 2000-9

Soft computing based multi-agent marketing decision support system

Rafik A. Aliev, Bijan Fazlollahi, Rustam M. Vahidov

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2015-9

Enhancing Decision Support through Calculating Utility Weighted Contract Prices

D.B. Strydom, B. Grové

Outlook on Agriculture

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Research article

First published 2017-10

Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application

Manuel Chica, William Rand

Journal of Marketing Research

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Research article

First published 1997-7

The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems

Berend Wierenga, Gerrit H. van Bruggen

Journal of Marketing

Free access

Case report

First published 2024-3

Sindh Fruit Traders: Expanding Abroad

Waheed Ali Umrani, Rukhman Solangi, Manzoor Mirani [...]

Asian Journal of Management Cases

Retricted access

Research article

First published 1989-10

Developing Marketing Expert Systems: An Application to International Negotiations

Arvind Rangaswamy, Jehoshua Eliashberg, Raymond R. Burke [...]

Journal of Marketing

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