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Articles (1013)

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1-10 of 1013 results for marketing database

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Select article: A Study of the Database Marketing Course in AACSB–Accredited Business Schools

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Research article

First published 2007-12

A Study of the Database Marketing Course in AACSB–Accredited Business Schools

Harold B. Teer, Faye P. Teer, S. E. Kruck

Journal of Marketing Education

Select article: Database marketing

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Research article

First published 1997-8

Database marketing

Lisa A. Petrison, Robert C. Blattberg, Paul Wang

Journal of Interactive Marketing

Select article: Hotel guest history as the foundation for database marketing: Embracing a pilot survey of UK hotels

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Research article

First published 1999-04

Hotel guest history as the foundation for database marketing: Embracing a pilot survey of UK hotels

Roger J. Callan, Andrea Teasdale

Journal of Vacation Marketing

Select article: Database marketing

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Research article

First published 1993-8

Database marketing

Lisa A. Petrison, Robert C. Blattberg, Paul Wang

Journal of Interactive Marketing

Select article: Interactive Profiler: An Intuitive,Web-Based Statistical Application in Visualizing Educational and Marketing Databases

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Research article

First published 2004-6

Interactive Profiler: An Intuitive,Web-Based Statistical Application in Visualizing Educational and Marketing Databases

Edward H. Ip, Phillip Leung, Joseph Johnson

Journal of Educational and Behavioral Statistics

Select article: Databased Marketing by Travel Agencies

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Research article

First published 1999-02

Databased Marketing by Travel Agencies

Martin Oppermann

Journal of Travel Research

Select article: Making Database Marketing Work

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Research article

First published 1993-6

Making Database Marketing Work

R. Shaw

Journal of Information Technology

Select article: Expanding the role of the direct marketing database

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Research article

First published 1997-8

Expanding the role of the direct marketing database

Mary Lou Roberts

Journal of Interactive Marketing

Select article: Expanding the role of the direct marketing database

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Research article

First published 1992-5

Expanding the role of the direct marketing database

Mary Lou Roberts

Journal of Interactive Marketing

Select article: Marketing of databases produced in the United Kingdom

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Research article

First published 1986-2

Marketing of databases produced in the United Kingdom

Lindsay Bibby, Harry East

Journal of Information Science

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