The paper considers the growth in the number of UK-pro duced online databases, which has been in parallel with the expansion of European host services, and discusses the ap proaches of commercial and nonprofit organizations to market ing. The findings of a survey of marketing practices and attitudes amongst UK producers of nonnumerical databases are described.
Get full access to this article
View all access options for this article.
References
1.
A. Elias, Marketing for online bibliographic services, Online Review3 (1) ( 1979) 107-17.
2.
H. East, Computerisation of UK information services: a current status review, Report prepared for the office of Arts and Libraries, March 1982.
3.
L.F. Bibby, Marketing by online database producers, M.Sc. thesis, The City University, London, 1985 .
