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Articles (4255)

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1-10 of 4255 results for marketing concepts

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Select article: Human nature and the marketing concept

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Research article

First published 2004-12

Human nature and the marketing concept

Rob Lawson, Ben Wooliscroft

Marketing Theory

Select article: Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis

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Article commentary

First published 2019-12

Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis

Georgios Patsiaouras

Marketing Theory

Select article: Hyper-power,the marketing concept and consumer as ‘boss’

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Research article

First published 2016-12

Hyper-power,the marketing concept and consumer as ‘boss’

Mark Tadajewski, D.G. Brian Jones

Marketing Theory

Select article: Review of Contemporary Wind Turbine Concepts and Their Market Penetration

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Research article

First published 2004-5

Review of Contemporary Wind Turbine Concepts and Their Market Penetration

Anca D. Hansen, Florin Iov, Frede Blaabjerg [...]

Wind Engineering

Select article: The strategic training of marketing concept model (STMCM): A conceptual framework

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Research article

First published 2009-11-25

The strategic training of marketing concept model (STMCM): A conceptual framework

Chin-Nung Liao

Human Systems Management

Select article: The Faltering Marketing Concept

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Research article

First published 1971-10

The Faltering Marketing Concept

Martin L. Bell, C. William Emory

Journal of Marketing

Select article: Concept discovery,process explanation,and theory deepening in e-marketing research: The case of online auctions

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Research article

First published 2005-03

Concept discovery,process explanation,and theory deepening in e-marketing research: The case of online auctions

Utpal M. Dholakia

Marketing Theory

Select article: Marketers’ Attitudes toward the Marketing Concept

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Research article

First published 1971-10

Marketers’ Attitudes toward the Marketing Concept

Hiram C. Barksdale, Bill Darden

Journal of Marketing

Select article: Deepening the Concept of Marketing

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Research article

First published 1973-10

Deepening the Concept of Marketing

Ben M. Enis

Journal of Marketing

Select article: Marketing as a Communication System: The Marketing Concept Revisited

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Research article

First published 1972-10

Marketing as a Communication System: The Marketing Concept Revisited

Bent Stidsen, Thomas F. Schutte

Journal of Marketing

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