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Retricted access

Research article

First published 2009-12

The Development of Competent Marketing Professionals

Ian Walker, Yelena Tsarenko, Peter Wagstaff [...]

Journal of Marketing Education

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Research article

First published 2022-9

Marketing Competence and Institutional Trust in Business

Saeed Janani, Michael A. Wiles, Saurabh Mishra

Journal of International Marketing

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Research article

First published 2010-8

Developing Pedagogical Competence: Issues and Implications for Marketing Education

Sreedhar Madhavaram, Debra A. Laverie

Journal of Marketing Education

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Case report

First published 2014-12

Diversification in Emergent Markets: Possibility for Transferring Technological Core Competencies

Sven Seidenstricker, Christian Linder, Michael Schmitz

South Asian Journal of Business and Management Cases

Retricted access

Research article

First published 1996-12

An Investigation of Sport Marketing Competencies

Peter Smolianov, David Shilbury

Sport Marketing Quarterly

Open access

Research article

First published 2024-8

Enhancing Marketing Students’ Indigenous Cultural Competencies Through a Decolonisation and Authentic Assessment Approach

Claire Lambert, Melissa Fong-Emmerson, Sonja Coetzee [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2001

The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance

V. Kanti Prasad, K. Ramamurthy, G.M. Naidu

Journal of International Marketing

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Research article

First published 1986-03

Computer Competencies for Marketing: Are Universities Doing their Job?

Charles S. Sherwood, Richard D. Nordstrom

Journal of Marketing Education

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Research article

First published 2004-1

Product Market Competence: The New Paradigm

S. K. Graver

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 1998-10

The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination

Tiger Li, Roger J. Calantone

Journal of Marketing

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