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Research article

First published 2014-5

Housing Markets Performing Class: Middle-Class Cultures and Market Professionals in Chile

Tomás Ariztía

The Sociological Review

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Research article

First published 2018-9

Middle-Class Consumers in Emerging Markets: Conceptualization,Propositions,and Implications for International Marketers

S. Tamer Cavusgil, Seyda Deligonul, Ilke Kardes [...]

Journal of International Marketing

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Research article

First published 2008-04

Optimal Class Length in Marketing Undergraduate Classes: An Examination of Preference,Instructor Evaluations,and Student Performance

James Reardon, Janice Payan, Chip Miller [...]

Journal of Marketing Education

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Other

First published 2011-4

Student Engagement and Marketing Classes

Steven A. Taylor, Gary L. Hunter, Horace Melton [...]

Journal of Marketing Education

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Research article

First published 2014-7

Competently Ordinary: New Middle Class Consumers in the Emerging Markets

Olga Kravets, Ozlem Sandikci

Journal of Marketing

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Research article

First published 2019-1

Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries

Falylath Babah Daouda, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of Public Policy & Marketing

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Research article

First published 2021-04-12

Advertising in pervasive computing age: Understanding the lifestyles of the new middle class in emerging markets

Wenhua Li, Jiaxin Xiao

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2021-12

Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers

Tendai Chikweche, James Lappeman, Paul Egan

Journal of International Marketing

Open access

Research article

First published 2026

Social Class in the Post-Industrial Labour Market: Assessing the Contemporary Relevance of the Erikson–Goldthorpe–Portocarero Class Schema

Karin Kristensson

Work,Employment and Society

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Research article

First published 2015-12

Market potential for smart growth neighbourhoods in the USA: A latent class analysis on heterogeneous preference and choice

Zhongming Lu, Frank Southworth, John Crittenden [...]

Urban Studies

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