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Articles (16)

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1-10 of 16 results for marketing channel power and dependence

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Select article: Robert F. Lusch: Mentor,Collaborator,and Colleague

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Research article

First published 2023-3

Robert F. Lusch: Mentor,Collaborator,and Colleague

James R. Brown

Journal of Macromarketing

Select article: On the Measurement of Interfirm Power in Channels of Distribution

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Research article

First published 1983-5

On the Measurement of Interfirm Power in Channels of Distribution

Gary L. Frazier

Journal of Marketing Research

Select article: Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels

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Research article

First published 1987-11

Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels

F. Robert Dwyer, Sejo Oh

Journal of Marketing Research

Select article: An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence

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Research article

First published 2019-7

An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence

Stephen J. Carson, Mrinal Ghosh

Journal of Marketing

Select article: Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting

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Research article

First published 1994-11

Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting

Gregory T. Gundlach, Ernest R. Cadotte

Journal of Marketing Research

Select article: Recruitment,Selection,and Internal Labour Markets in Britain and Germany

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Research article

First published 1986-7

Recruitment,Selection,and Internal Labour Markets in Britain and Germany

Paul Windolf

Organization Studies

Select article: Implications for the Role of Retailers in Quality Assurance

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Research article

First published 2016-05

Implications for the Role of Retailers in Quality Assurance

Mingming Leng, Zaichen Li, Liping Liang

Production and Operations Management

Select article: Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media

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Other

First published 2008-10

Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media

Rosemary Thackeray, Brad L. Neiger, Carl L. Hanson [...]

Health Promotion Practice

Select article: Infrastructural intermediation: Refining datafication,reinforcing commodification,and replenishing selection in the platformization of cultural production

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Research article

First published 2025

Infrastructural intermediation: Refining datafication,reinforcing commodification,and replenishing selection in the platformization of cultural production

Zhongxuan Lin, Yinan Wang, Fangru Liu

New Media & Society

Select article: Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing

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Research article

First published 1981-11

Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing

Lynn W. Phillips

Journal of Marketing Research

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