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Articles (48)

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1-10 of 48 results for marketing channel contracting

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Select article: Robert F. Lusch: Mentor,Collaborator,and Colleague

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Research article

First published 2023-3

Robert F. Lusch: Mentor,Collaborator,and Colleague

James R. Brown

Journal of Macromarketing

Select article: An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence

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Research article

First published 2019-7

An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence

Stephen J. Carson, Mrinal Ghosh

Journal of Marketing

Select article: Interdependency,Contracting,and Relational Behavior in Marketing Channels

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Research article

First published 1996-10

Interdependency,Contracting,and Relational Behavior in Marketing Channels

Robert F. Lusch, James R. Brown

Journal of Marketing

Select article: On Distributor Commitment in Marketing Channels for Industrial Products: Contrast between the United States and Japan

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Research article

First published 2002-3

On Distributor Commitment in Marketing Channels for Industrial Products: Contrast between the United States and Japan

Keysuk Kim, Changho Oh

Journal of International Marketing

Select article: The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels

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Research article

First published 2017-5

The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels

Vishal Kashyap, Brian R. Murtha

Journal of Marketing

Select article: Supply Chain Coordination in the Presence of Gray Markets and Strategic Consumers

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Research article

First published 2017-02

Supply Chain Coordination in the Presence of Gray Markets and Strategic Consumers

Reza Ahmadi, Foad Iravani, Hamed Mamani

Production and Operations Management

Select article: Who Should Compensate the Sales Agent in a Distribution Channel?

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Research article

First published 2020-11

Who Should Compensate the Sales Agent in a Distribution Channel?

Panos Kouvelis, Duo Shi

Production and Operations Management

Select article: Competition and Coordination in a Two‐Channel Supply Chain

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Research article

First published 2015-08

Competition and Coordination in a Two‐Channel Supply Chain

Amy David, Elodie Adida

Production and Operations Management

Select article: Asymmetric Competition in B2B Spot Markets

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Research article

First published 2008-03

Asymmetric Competition in B2B Spot Markets

Hila Etzion, Edieal J. Pinker

Production and Operations Management

Select article: Poisoning Relationships: Perceived Unfairness in Channels of Distribution

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Research article

First published 2011-5

Poisoning Relationships: Perceived Unfairness in Channels of Distribution

Stephen A. Samaha, Robert W. Palmatier, Rajiv P. Dant

Journal of Marketing

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