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Articles (40)

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1-10 of 40 results for marketing channel conflict

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Select article: Managing Internal Marketing Channel Conflict: A Proposal for Narrative Epistemology

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Research article

First published 2019-8

Managing Internal Marketing Channel Conflict: A Proposal for Narrative Epistemology

Asad Aman

Global Business Review

Select article: Satisfying Customer Expectations: The Effect on Conflict and Repurchase Intentions in Industrial Marketing Channels

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Research article

First published 1989-01

Satisfying Customer Expectations: The Effect on Conflict and Repurchase Intentions in Industrial Marketing Channels

J. Joseph Cronin, Michael H. Morris

Journal of the Academy of Marketing Science

Select article: Robert F. Lusch: Mentor,Collaborator,and Colleague

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Research article

First published 2023-3

Robert F. Lusch: Mentor,Collaborator,and Colleague

James R. Brown

Journal of Macromarketing

Select article: Financial Terms of Sale and Control of Marketing Channel Conflict

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Research article

First published 1980-11

Financial Terms of Sale and Control of Marketing Channel Conflict

Michael Levy, Dwight Grant

Journal of Marketing Research

Select article: Power,Conflict,Control,and the Application of Contingency Theory in Marketing Channels

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Research article

First published 1985-06

Power,Conflict,Control,and the Application of Contingency Theory in Marketing Channels

George H. Lucas, Larry G. Gresham

Journal of the Academy of Marketing Science

Select article: Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study

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Research article

First published 1984-2

Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study

Jehoshua Eliashberg, Donald A. Michie

Journal of Marketing Research

Select article: Conflict and Channel Efficiency: Some Conceptual Models for the Decision Maker

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Research article

First published 1973-7

Conflict and Channel Efficiency: Some Conceptual Models for the Decision Maker

Bert Rosenbloom

Journal of Marketing

Select article: Poisoning Relationships: Perceived Unfairness in Channels of Distribution

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Research article

First published 2011-5

Poisoning Relationships: Perceived Unfairness in Channels of Distribution

Stephen A. Samaha, Robert W. Palmatier, Rajiv P. Dant

Journal of Marketing

Select article: The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel

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Research article

First published 1985-5

The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel

John F. Gaski, John R. Nevin

Journal of Marketing Research

Select article: Expanding to direct channel: Market coverages as entry barrier

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Research article

First published 2003-2

Expanding to direct channel: Market coverages as entry barrier

S. Chan Choi

Journal of Interactive Marketing

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