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1-10 of 105 results for marketing breadth

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Select article: The Effect of Marketing Breadth and Competitive Spread on Category Growth

Open access

Research article

First published 2022-02

The Effect of Marketing Breadth and Competitive Spread on Category Growth

Yi Xiang, David Soberman, Hubert Gatignon

Production and Operations Management

Select article: Functional Responsibilities of Municipal Governments

Retricted access

Research article

First published 2018-1

Functional Responsibilities of Municipal Governments

Agustin Leon-Moreta

The American Review of Public Administration

Select article: The Effect of Service Price Increases on Customer Retention

Retricted access

Research article

First published 2009-02

The Effect of Service Price Increases on Customer Retention

John Dawes

Journal of Service Research

Select article: Research Methodology—How Much Emphasis?

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Note

First published 1973-4

Research Methodology—How Much Emphasis?

John J. Wheatley

Journal of Marketing

Select article: A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations

Retricted access

Research article

First published 2014-3

A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations

David A. Griffith, Gaia Rubera

Journal of International Marketing

Select article: In Search of Excellence: The Influence of Peter Cooper on Qualitative Research

Retricted access

Research article

First published 2012-9

In Search of Excellence: The Influence of Peter Cooper on Qualitative Research

Alan Branthwaite, Simon Patterson

International Journal of Market Research

Select article: Commercial Insurer Market Power and Medicaid Managed Care Networks

Retricted access

Research article

First published 2024-8

Commercial Insurer Market Power and Medicaid Managed Care Networks

Jeffrey Marr, Daniel Polsky, Mark K. Meiselbach

Medical Care Research and Review

Select article: The Marketing Mix: A Retrospection and Evaluation

Retricted access

Research article

First published 1988-3

The Marketing Mix: A Retrospection and Evaluation

Gordon C. Bruner

Journal of Marketing Education

Select article: Publication Performance of Marketing Departments,1975-1985

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Research article

First published 1986-07

Publication Performance of Marketing Departments,1975-1985

Albert W. Niemi

Journal of Management Education

Select article: Who Needs the Government? An Analysis of Managerial Ability and Corporate Political Activity

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Research article

First published 2025-6

Who Needs the Government? An Analysis of Managerial Ability and Corporate Political Activity

Marwan A. Al-Shammari, Lee Warren Brown, Soumendra N. Banerjee [...]

Group & Organization Management

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