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Articles (286)

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1-10 of 286 results for marketing as a social discipline

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Select article: Picking Up the Beat: Social Marketing Academic Course Offerings and Trends as the Discipline Marks 50 Years

Open access

Research article

First published 2023-9

Picking Up the Beat: Social Marketing Academic Course Offerings and Trends as the Discipline Marks 50 Years

Liz Foote, Kathleen Kelly, Nancy R. Lee [...]

Social Marketing Quarterly

Select article: Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer,and Social Marketers as Hired Guns

Retricted access

Other

First published 2007-3

Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer,and Social Marketers as Hired Guns

Stephen Dann

Social Marketing Quarterly

Select article: A Reflection on the 7 th World Social Marketing Conference (2022)

Retricted access

Editorial

First published 2022-12

A Reflection on the 7 th World Social Marketing Conference (2022)

M. Bilal Akbar, Jeff French

Social Marketing Quarterly

Select article: Social Marketing: Its Ethical Dimensions

Retricted access

Research article

First published 1979-3

Social Marketing: Its Ethical Dimensions

Gene R. Laczniak, Robert F. Lusch, Patrick E. Murphy

Journal of Marketing

Select article: Social Marketing Comes of Age: A Brief History of the Community of Practice,Profession,and Related Associations,With Recommendations for Future Growth

Retricted access

Article commentary

First published 2019-9

Social Marketing Comes of Age: A Brief History of the Community of Practice,Profession,and Related Associations,With Recommendations for Future Growth

Jay Kassirer, Craig Lefebvre, Winthrop Morgan [...]

Social Marketing Quarterly

Select article: Marketing Systems – Looking Backward,Sizing up and Thinking Ahead

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Research article

First published 2019-6

Marketing Systems – Looking Backward,Sizing up and Thinking Ahead

Roger Layton

Journal of Macromarketing

Select article: Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory

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Other

First published 2003-09

Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory

Sue Peattie, Ken Peattie

Marketing Theory

Select article: Making Marketing Discipline More Scientific–Contesting Christian Grönroos’s “Toward a Marketing Renaissance”

Open access

Research article

First published 2025-8

Making Marketing Discipline More Scientific–Contesting Christian Grönroos’s “Toward a Marketing Renaissance”

Kristian Möller

Australasian Marketing Journal

Select article: Social Marketing: Its Definition and Domain

Retricted access

Research article

First published 1994-3

Social Marketing: Its Definition and Domain

Alan R. Andreasen

Journal of Public Policy & Marketing

Select article: Understanding of Social Marketing: A Conceptual Perspective

Retricted access

Research article

First published 2015-4

Understanding of Social Marketing: A Conceptual Perspective

G. Singaiah, Sahnaj Rahmatulla Laskar

Global Business Review

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