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1-10 of 76 results for marketing analytics capabilities

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Select article: Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

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Research article

First published 2025-12

Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

Shahin Akther, Muhammad Sabbir Rahman

Paradigm: A Management Research Journal

Select article: Analytics Capability in Marketing Education: A Practice-Informed Model

Open access

Research article

First published 2021-12

Analytics Capability in Marketing Education: A Practice-Informed Model

Simone Kurtzke, Justina Setkute

Journal of Marketing Education

Select article: An Investigation of Visibility and Flexibility as Complements to Supply Chain Analytics: An Organizational Information Processing Theory Perspective

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Research article

First published 2018-10

An Investigation of Visibility and Flexibility as Complements to Supply Chain Analytics: An Organizational Information Processing Theory Perspective

Ravi Srinivasan, Morgan Swink

Production and Operations Management

Select article: Big data analytics capability and organizational performance measures: The mediating role of business intelligence infrastructure

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Research article

First published 2021-12

Big data analytics capability and organizational performance measures: The mediating role of business intelligence infrastructure

Aboobucker Ilmudeen

Business Information Review

Select article: The Relative Advantage of Marketing over Technological Capabilities in Influencing New Product Performance: The Moderating Role of Country Institutions

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Research article

First published 2016-3

The Relative Advantage of Marketing over Technological Capabilities in Influencing New Product Performance: The Moderating Role of Country Institutions

Martin Eisend, Heiner Evanschitzky, Roger J. Calantone

Journal of International Marketing

Select article: Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information

Open access

Research article

First published 2023-7

Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information

Manuel Morales-Serazzi, Óscar González-Benito, Mercedes Martos-Partal

BRQ Business Research Quarterly

Select article: Marketing analytics stages: Demystifying and deploying machine learning

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Research article

First published 2023-11

Marketing analytics stages: Demystifying and deploying machine learning

Leonard J Paas

International Journal of Market Research

Select article: Markets and marketing research on poverty and its alleviation

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Research article

First published 2017-9

Markets and marketing research on poverty and its alleviation

Srinivas Sridharan, Dani J. Barrington, Stephen G. Saunders

Marketing Theory

Select article: An Analytical Modelling Approach for Assessing the Impact of Competition on a Homogenous Product Firm’s Investment Decision in Innovation

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Research article

First published 2018-6

An Analytical Modelling Approach for Assessing the Impact of Competition on a Homogenous Product Firm’s Investment Decision in Innovation

Arnab Adhikari, Samit Paul

Global Business Review

Select article: The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

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Research article

First published 2019-4

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Ryan Langan, Scott Cowley, Carlin Nguyen

Journal of Marketing Education

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