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Research article

First published 2005-10

Retrospective and Prospective Views on the Marketing/Finance Interface

Michael R. Hyman, Ike Mathur

Journal of the Academy of Marketing Science

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Research article

First published 2013-10

Research Note: The Marketing—Finance Interface — A New Direction for Tourism and Hospitality Management

SooCheong (Shawn) Jang, Chun-Hung (Hugo) Tang, Kwangmin Park [...]

Tourism Economics

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Research article

First published 2019-9

The case for research on the marketing–finance interface

Dominique M. Hanssens

Recherche et Applications en Marketing (English Edition)

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Article commentary

First published 2021-12

The case for research on the marketing–finance interface: A commentary

Jérémy Morvan, Marine Le Gall-Ely

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2015-9

Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

Haibing Gao, Jinhong Xie, Qi Wang [...]

Journal of Marketing

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Research article

First published 2008-9

When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings

Xueming Luo

Journal of Marketing

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Research article

First published 2021-12

Introduction to the Focused Issue on the POM‐Finance Interface in Commodity and Energy Markets

Nicola Secomandi, Sridhar Seshadri

Production and Operations Management

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Research article

First published 2009-11

The Debate over Doing Good: Corporate Social Performance,Strategic Marketing Levers,and Firm-Idiosyncratic Risk

Xueming Luo, C.B. Bhattacharya

Journal of Marketing

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Research article

First published 2018-11

The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

Paola Cillo, David A. Griffith, Gaia Rubera

Journal of Marketing

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Research article

First published 2011-11

Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity

Guiyang Xiong, Sundar Bharadwaj

Journal of Marketing

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