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Articles (52)

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1-10 of 52 results for marketing‐manufacturing interface

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Select article: Book Review: Global Sourcing Strategy: R&D,Manufacturing,and Marketing Interfaces Masaaki Kotabe

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Book review

First published 1993-06

Book Review: Global Sourcing Strategy: R&D,Manufacturing,and Marketing Interfaces Masaaki Kotabe

Sevgin Eroglu, Madhu Agrawal

Journal of International Marketing

Select article: MANAGING ENGINEERING CHANGE: MARKET OPPORTUNITIES AND MANUFACTURING COSTS

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Research article

First published 1996-12

MANAGING ENGINEERING CHANGE: MARKET OPPORTUNITIES AND MANUFACTURING COSTS

Nagraj Balakrishnan, Amiya K. Chakravarty

Production and Operations Management

Select article: THE ECONOMICS OF CAPACITY AND MARKETING MEASURES IN A SIMPLE MANUFACTURING ENVIRONMENT

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Research article

First published 1994-06

THE ECONOMICS OF CAPACITY AND MARKETING MEASURES IN A SIMPLE MANUFACTURING ENVIRONMENT

KAREN L. DONOHUE

Production and Operations Management

Select article: Joint Ordering and Pricing Strategies for Managing Substitutable Products

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Research article

First published 2007-01

Joint Ordering and Pricing Strategies for Managing Substitutable Products

Christopher S. Tang, Rui Yin

Production and Operations Management

Select article: An Integrated Framework for Measuring Product Development Performance in High Technology Industries

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Research article

First published 2005-06

An Integrated Framework for Measuring Product Development Performance in High Technology Industries

Debasish N. Mallick, Roger G. Schroeder

Production and Operations Management

Select article: Demand and Production Management with Uniform Guaranteed Lead Time

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Research article

First published 2005-12

Demand and Production Management with Uniform Guaranteed Lead Time

Uday S. Rao, Jayashankar M. Swaminathan, Jun Zhang

Production and Operations Management

Select article: Agility through Information Sharing: Results Achieved in a Production Setting

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Research article

First published 1997-06

Agility through Information Sharing: Results Achieved in a Production Setting

Anthony J. Gadient, Lynwood E. Hines, John Welsh [...]

Concurrent Engineering

Select article: Investment in Facility Changeover Flexibility for Early Entry into High‐Tech Markets

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Research article

First published 2005-06

Investment in Facility Changeover Flexibility for Early Entry into High‐Tech Markets

Cheryl Gaimon, Alysse Morton

Production and Operations Management

Select article: Some Observations on Marketing Research in Top Management Decision Making

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Research article

First published 1969-10

Some Observations on Marketing Research in Top Management Decision Making

John G. Keane

Journal of Marketing

Select article: Reducing Marketing’s Conflict with Other Functions: The Differential Effects of Integrating Mechanisms

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Research article

First published 2000-10

Reducing Marketing’s Conflict with Other Functions: The Differential Effects of Integrating Mechanisms

Elliot Maltz, Ajay K. Kohli

Journal of the Academy of Marketing Science

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