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Articles (47)

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1-10 of 47 results for market-segment-profitability analysis

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Select article: Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools

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Research article

First published 2006-05

Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools

Islam Karadag, Woo Gon Kim

Cornell Hospitality Quarterly

Select article: Profitability Analysis by Market Segments

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Research article

First published 1973-7

Profitability Analysis by Market Segments

Leland L. Beik, Stephen L. Buzby

Journal of Marketing

Select article: Profit-Oriented Data Analysis for Market Segmentation: An Alternative to AID

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Research article

First published 1974-8

Profit-Oriented Data Analysis for Market Segmentation: An Alternative to AID

Claude R. Martin, Roger L. Wright

Journal of Marketing Research

Select article: Segmenting Tourism Markets Based on Demand Growth Patterns: A Longitudinal Profile Analysis Approach

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Research article

First published 2021-8

Segmenting Tourism Markets Based on Demand Growth Patterns: A Longitudinal Profile Analysis Approach

Yulin Liu, Aaron Hsiao, Emily Ma

Journal of Hospitality & Tourism Research

Select article: A Segmentation Strategy for the 1980's: Profiling the Socially-Concerned Market through Life-Style Analysis

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Research article

First published 1982-09

A Segmentation Strategy for the 1980's: Profiling the Socially-Concerned Market through Life-Style Analysis

Michael A. Belch

Journal of the Academy of Marketing Science

Select article: Estimating Untracked Gaming Volumes by Hotel Occupancy Segment

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First published 2011-5

Estimating Untracked Gaming Volumes by Hotel Occupancy Segment

Anthony F. Lucas

Cornell Hospitality Quarterly

Select article: Industry Structural Analysis of the Commercial Suborbital Research Market

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Research article

First published 2013-03

Industry Structural Analysis of the Commercial Suborbital Research Market

Ken Davidian, Cindy Conrad

New Space

Select article: A Benefit-based Segmentation of a Nonresident Summer Travel Market

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Research article

First published 1992-7

A Benefit-based Segmentation of a Nonresident Summer Travel Market

Laurie E. Loker, Richard R. Perdue

Journal of Travel Research

Select article: Marketing Segmentation Through Machine Learning Models

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Research article

First published 2009-02

Marketing Segmentation Through Machine Learning Models

Raquel Florez-Lopez, Juan Manuel Ramon-Jeronimo

Social Science Computer Review

Select article: Toward an Individual Customer Profitability Model

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Research article

First published 2002-08

Toward an Individual Customer Profitability Model

Barak Libai, Das Narayandas, Clive Humby

Journal of Service Research

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