A Segmentation Strategy for the 1980's: Profiling the Socially-Concerned Market through Life-Style Analysis

Anderson, W.T. and W.H. Cunnigham (1972), "The Socially Conscious Consumer," Journal of Marketing, 36 (July), 22-31.

, K.E. Henion and E.P. Cox (1974), "Socially vs. Ecologically Responsible Consumers ," AMA Combined Conference Proceedings, 36 (Spring and Fall), 304-311.

Berkowitz, L. and L.R. Daniels (1964), Affecting the Sauence of the Socially Responsible Norm," Journal of Abnormal and Social Psychology, 68 (March), 275-281.

Bruno, A. , T. Hustad and E. Pessemier (1973), "Media Approaches to Segmentation," Journal of Advertising Research, 13 (April), 35-43.

Cullwick, D. (1975), "Positioning Demarketing Strategy," Journal of Marketing, 39, 51-57.

Darling, J.R. (1971), "Consumer Perception of the Pollution Problem: A Research Study," unpublished.

Faltermayer, Edmond (1972), "Metals: The Warning Signs are Up," Fortune (October), 109.

Hanna, N. "Marketing Strategy under conditions of economic scarcity," Journal of Marketing, 1975, 39, pp. 63-67.

Henion, Karl E. (1976), Ecological Marketing, Columbus : Grid Books.

Kassarjian, H.H. (1971a), "Personality and Consumer Behavior: A Review ," Journal of Marketing Research, 8 (Nov.), 409-418.

— (1971b), "Incorporating Ecology Into Marketing Strategy: The Case of Air Pollution," Journal of Marketing, 35 (July) 61-65.

Kotler, P. 'Marketing during periods of shortage," Journal of Marketing, 38, 1974, pp. 20-29.

Kotler, Philip (1980), Marketing Management: Analysis, Planning, and Control Englewood Cliffs, NJ: Prentice Hall.

Levitt, Theodore (1974), "Marketing Tactics in a Time of Shortages," Harvard Business Review, 52, 6-7.

Cronbach, L.J. (1951), "Coefficient Alpha and the Internal Structure of Tests," Psychometrika, 16, 297-334.

Loeb, Marshall (1980), "America in the 1980's: Ten Major Changes," Jourital of Advertising Research, 20 (February), 7-16.

Nelson, J.E. (1974), "An Empirical Investigation of the Nature & Incidence of Ecologically Responsible Consumption of Housewives," unpublished doctoral dissertation, U. of Minnesota.

Plummer, J.T. (1974), "The Concept and Application of Life Stvle Segmentation ," Journal of Marketing, 38 (Jan.), 33-37.

Reizenstein, R.G. , G.E. Hills and J.W. Philpot (1973), "Willingness to Pay for Control of Air Pollution: A Demographic Analvsis," American Marketing Association Combined Conference Proceedings, series 35 (Spring and Fall) 482-485.

Reynolds, F. and W. Darden (1972) "Intermarket Patronage: A Psychographic Study of Consumer Outshoppers," Journal of Marketing, 36 (October), 50-54.

Shah, Pankaj , R.E. Turner and S. Willeumier (1973), "Attitudes Toward Business: A Comparison of Factor Structures," American Marketing Association Combined Conterence Proceedings, series 35 (Spring and Fall), 482-485.

Webster, F.E. (1975), "Determining the Characteristics of the Socially Conscious Consumer," Journal of Consumer Research, 2 (December), 188-195.

Wells, W.D. (1975), "Psychographics: A Critical Review," Journal of Marketing Research, 12 (May), 196-213.

Ziff, R. (1971), "Psychographies for Market Segmentation, Journal et Advertising Research, 11 (April), 3-9.