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Research article

First published 2019-11

Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

Mihir Dash, Kshitiz Sharma

Journal of Creative Communications

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Research article

First published 2021-04-12

Marketing customer response scoring model based on machine learning data analysis

Tang Yan, Li Pengfei

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2010-8

Mind-Set Metrics in Market Response Models: An Integrative Approach

Shuba Srinivasan, Marc Vanhuele, Koen Pauwels

Journal of Marketing Research

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Research article

First published 2015-1

Leveraging Trends in Online Searches for Product Features in Market Response Modeling

Rex Yuxing Du, Ye Hu, Sina Damangir

Journal of Marketing

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Research article

First published 2004-11

Response Modeling with Nonrandom Marketing-Mix Variables

Puneet Manchanda, Peter E. Rossi, Pradeep K. Chintagunta

Journal of Marketing Research

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Research article

First published 1980-01

Feedback Approaches to Modeling Structural Shifts in Market Response

Vijay Mahajan, Stuart I. Bretschneider, John W. Bradford

Journal of Marketing

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Research article

First published 2021-2

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

Mainak Sarkar, Arnaud De Bruyn

Journal of Interactive Marketing

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Research article

First published 1995-5

Modeling the Response Pattern to Direct Marketing Campaigns

Amiya K. Basu, Atasi Basu, Rajeev Batra

Journal of Marketing Research

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Research article

First published 2025-3

A Transformative Orientation Model for Encouraging Responsible Marketing Actions

Angeline Close Scheinbaum, Laurel Steinfield, Mike Giebelhausen [...]

Journal of Macromarketing

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Research article

First published 1977-2

Estimating Models of Seasonal Market Response Using Dummy Variables

Albert R. Wildt

Journal of Marketing Research

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