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Research article

First published 2018-6

The role of imaginaries in the construction of an innovative market: A market-oriented ethnography of the nanotechnology market

Amélie Bellion, Philippe Robert-Demontrond

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2013-12

From the Odyssey to the Iliad: Stratagems and practical skills in market-oriented ethnography

Philippe Robert-Demontrond, Anne Joyeau, Vanessa Beaudouin [...]

Recherche et Applications en Marketing (English Edition)

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Research article

First published 1994-11

Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

Eric J. Arnould, Melanie Wallendorf

Journal of Marketing Research

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Research article

First published 2015-11

Strengthening Social Marketing Research: Harnessing “Insight” through Ethnography

Linda Brennan, Marie-Louise Fry, Josephine Previte

Australasian Marketing Journal

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Research article

First published 2016-1

Temporality as Value: Ethnography and the Question of Time

Ratheesh Kumar

Journal of Human Values

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Research article

First published 1997-11

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Craig J. Thompson

Journal of Marketing Research

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Research article

First published 2021-3

Studying Heterogeneity in the Subsistence Consumer Market: A Context-Sensitive Approach

Sergej von Janda, G. Shainesh, Christina Maria Hillebrand

Journal of International Marketing

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Research article

First published 2016-6

Power and Value of Consumer Product Development Techniques when Applied to Medical Devices

Keith S. Karn, Andrew Golaszewski

Proceedings of the International Symposium on Human Factors and Ergonomics in Health Care

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Other

First published 2004-02

Consumer-to-Consumer Conversations in Service Settings

Kim Harris, Steve Baron

Journal of Service Research

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Research article

First published 2018-8

Elite entrepreneurship education: Translating ideas in North Korea

Thomas Wainwright, Ewald Kibler, Jukka-Pekka Heikkilä [...]

Environment and Planning A: Economy and Space

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