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Research article

First published 2003-10

The degree of congruency between roadside billboard advertisements and sought attributes of motels by US drive tourists

Kevin J. Shanahan

Journal of Vacation Marketing

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Book review

First published 2010-11

Book Review: Cult of Analytics: Driving Online Marketing Strategies Using Web Analytics

Hilary Catherine Murphy

International Journal of Market Research

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Research article

First published 2020-9

Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action

Andre F. Maciel, Eileen Fischer

Journal of Marketing

Open access

Research article

First published 2026

Avant-Garde Market Driving

Delphine Dion, Gregory Carpenter, Ashlee Humphreys

Journal of Marketing

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Research article

First published 1995-10

Entry Strategy and Long-Term Performance: Conceptualization and Empirical Examination

Donna H. Green, Donald W. Barclay, Adrian B. Ryans

Journal of Marketing

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Research article

First published 2010-2

Organizational Innovation Promoters and Performance Effects in Small,Knowledge-Intensive Firms

Jan Inge Jenssen, Kari Aasheim

The International Journal of Entrepreneurship and Innovation

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Research article

First published 2025-6

Influencer Marketing: A Review and Research Agenda Using VOSviewer

Rajeev Kumar, Vineet Prabha, Manoj Kumar

Abhigyan

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Research article

First published 2011-7

Using a 360° view of customers for segmentation

Sushant Khandelwal, Ashwin Mathias

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Article commentary

First published 2021-3

Sustainable Marketing: Market-Driving,Not Market-Driven

Jagdish N. Sheth, Atul Parvatiyar

Journal of Macromarketing

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Other

First published 2009-5

Generic versus Branded Pharmaceutical Strategic Considerations: An Irish Focus with Global Perspective

Kara Daly

Therapeutic Innovation & Regulatory Science

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