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Articles (141)

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1-10 of 141 results for market-driven media

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Select article: When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content

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Research article

First published 2026-2

When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content

Ivy Chu Dang, Canice M.C. Kwan, Jayson S. Jia [...]

Journal of Marketing Research

Select article: Exploring local,experimenting with transnational: Producing Turkish television series

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Research article

First published 2024-8

Exploring local,experimenting with transnational: Producing Turkish television series

Semih Bedir

Global Media and Communication

Select article: Transforming the Indian Stock Market: The Role of Artificial Intelligence in Trading and Decision-making

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Research article

First published 2025-12

Transforming the Indian Stock Market: The Role of Artificial Intelligence in Trading and Decision-making

K. Jayaprakash, K. Loganathan

Abhigyan

Select article: Against the current: The emergence of a media democratization policy agenda in Latin America

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Research article

First published 2017-12

Against the current: The emergence of a media democratization policy agenda in Latin America

Philip Kitzberger

Global Media and Communication

Select article: Effectiveness of Print Media Marketing in Digital Age: A Study on Indian Telecommunication Industry

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Research article

First published 2021-9

Effectiveness of Print Media Marketing in Digital Age: A Study on Indian Telecommunication Industry

Shaji Mathai, Saket Jeswani

FIIB Business Review

Select article: Are public service media distinctive from the market? Interpreting the political information environments of BBC and commercial news in the United Kingdom

Open access

Research article

First published 2022-2

Are public service media distinctive from the market? Interpreting the political information environments of BBC and commercial news in the United Kingdom

Stephen Cushion

European Journal of Communication

Select article: New Communications Approaches in Marketing: Issues and Research Directions

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Research article

First published 2009-5

New Communications Approaches in Marketing: Issues and Research Directions

Russell S. Winer

Journal of Interactive Marketing

Select article: Entertainment or Education

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Research article

First published 2002-10

Entertainment or Education

C. Danielle Vinson, John S. Ertter

The International Journal of Press/Politics

Select article: The economic inefficiencies of market liberalization

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Research article

First published 2007-08

The economic inefficiencies of market liberalization

Aeron Davis

Global Media and Communication

Select article: Pressures From Media Coverage: Evidence on Managing Earnings Toward Earnings Guidance

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Research article

First published 2025-4

Pressures From Media Coverage: Evidence on Managing Earnings Toward Earnings Guidance

Matthew Cedergren, Ting Luo, Xing Xiao [...]

Journal of Accounting,Auditing & Finance

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