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Retricted access

Research article

First published 2016-3

Investing in Buyer–Seller Relationships in Transitional Markets: A Market–Based Assets Perspective

Kelly Hewett, Alexander V. Krasnikov

Journal of International Marketing

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Research article

First published 1998-1

Market-Based Assets and Shareholder Value: A Framework for Analysis

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey

Journal of Marketing

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Research article

First published 2001-12

The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

Rajendra K. Srivastava, Liam Fahey, H. Kurt Christensen

Journal of Management

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Research article

First published 2017-7

Agent-based Simulation of Wealth,Capital and Asset Distribution on Stock Markets

Nikita A. Moiseev, Bulat A. Akhmadeev

Journal of Interdisciplinary Economics

Open access

Research article

First published 2024-7

A study on time-varying dependence between energy markets and linked assets based on the Russia-Ukraine conflict

Chen Yan, Shi Zhun

Energy Exploration & Exploitation

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Research article

First published 2011-6

Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance

Eric (Er) Fang, Robert W. Palmatier, Rajdeep Grewal

Journal of Marketing Research

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Research article

First published 2025-7-03

Marketing Outcomes and Shareholder Value: A Review and Research Agenda

Johnson C. Madathil, Justin Paul, Nithya Murugan

International Journal of Market Research

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Research article

First published 2016-8

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Alexander Edeling, Marc Fischer

Journal of Marketing Research

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Research article

First published 2002-08

Customer Equity Management

John E. Hogan, Katherine N. Lemon, Roland T. Rust

Journal of Service Research

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Research article

First published 2002-08

Marketing Actions and the Value of Customer Assets

Paul D. Berger, Ruth N. Bolton, Douglas Bowman [...]

Journal of Service Research

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